•   Marketing Communication and Branding AM00BV82-3006 22.08.2022-21.10.2022  5 credits  (MLTIPAMU20S, ...) +-
    Name of lecturer(s)

    Tero Leponiemi

    Learning material and recommended literature

    Learning materials and the list of literature are in Moodle.

    Implementation and methods of teaching

    Lectures, tasks, independent study, relevant literature, presentations and discussions. Feedback will be given on the last day.

    Language of instruction

    Finnish

    Timing

    22.08.2022 - 21.10.2022

    Enrollment date

    01.07.2022 - 04.09.2022

    Enrolment in Peppi http://peppi.lab.fi. If you need assistance, please contact the student office.

    Group(s)
    • MLTIPAMU20S
    • MLTIGR20S
    Unit, in charge

    Institute of Design and Fine Arts (LAB)

    Small group(s)
    • MLTIPAMU20S (Size: 0.
    • MLTIGR20S (Size: 0.
    • Itsenäinen (Size: 0.
    • Lähiopetus (Size: 0.
    Teacher(s)

    Julia Ojapelto, Marion Robinson, Eija Hakala

    Additional information for students: previous knowledge etc.

    There are many simultaneous courses with this theme. Only one is in English. Please contact the teacher in advance to find the relevant course for exchange students.

    Degree Programme(s)

    Bachelor’s Degree Programme in Packaging and Brand Design, Bachelor’s Degree Programme in Graphic Design

    Unit location

    Lahti Campus

    Virtual proportion

    2 credits

    Assessment methods

    1-5

    Alternative completion methods

    Presented evidence of skills and knowledge in e.g. working life.

    Practical training and working life co-operation

    If possible the design tasks are a co-operation project. Visiting lectures from professionals are arranged if possible.

    Timing and attendance

    The schedule is in Moodle. Obligatory presence on lecture days on campus. Theory part must be completed on time before entering the second course part.

    Learning environment

    At Mukkulankatu campus and Moodle learning environment, possibly visits to companies and relevant events.

    Students use of time and workload

    The first theory part (2 ECTs) is marked in the schedule. Student can change the working days as they see suitable, noting that the theory part must be finished on time in order to progress in the course. Presence is required on Campus days. Working days also scheduled for the latter course part.

    Contents

    During the course the meaning of marketing communication and branding in theory and practice will be clarified. Student will read relevant literature. Tasks, lectures and discussions help the student understand processes ja methodologies.