Study Guide

Learning outcomes

The student is able to
- discuss symbols, logos, signage systems and their elements
- design a target oriented symbol and a logo
- present her/his graphic work and explain the design choices.

Implementation and methods of teaching

Lectures, tasks, presentations and discussions. Feedback will be given on the last day.

Timing and attendance

The schedule is in the course's Moodle environment. Obligatory presence on the first day, lectures and presentations. There is no need for additional tasks when absent but tasks have to do within given time.

Learning material and recommended literature

Learning materials and literature list are in course's Moodle environment.

Alternative completion methods

Presented evidence of experience and learned skills e.g. in work life.

Working life cooperation

If possible the main task is a co-operation project.

Learning environment

In Mukkulankatu campus and Moodle learning environment.

Student time use and work load

Tasks 65 %, lectures 10 %, literature ja learning tasks 10 %, presentations and discussions 15 %.

Contents

During the course we will find out the elements of symbols, signs, logos signage systems and how to design target oriented signs and logos. The tasks is to design logos and symbols using the learnt methods and processes.

Additional information for students: previous knowledge etc.

Basic studies of art and typography. Basic skills of using vector graphics ja layout software, e.g. Adobe Illustrator and InDesign.

Assessment criteria

Tasks 80 %, presentations and discussions 20 %.

Assessment scale

1-5

Assessment criteria: level 1 (assessment scale 1–5)

A1 Is able to consistently use the professional terminology of logo design and argue actions using industry methods
B1 Is able to apply diversely learnt methods and processes
C3 Is able to act customer-orientated

Assessment criteria: level 3 (assessment scale 1–5)

A1 Is able to use broad-based the professional terminology of logo design and communicate taking in consideration the target group
B1 Is able to choose suitable methods and processes for actions and argue the decisions.
C3 Is able to take appropriately in consideration the needs of the target group.

Assessment criteria: level 5 (assessment scale 1–5)

A1 Is able to expertly use the professional methods of logo design and based on those build a functional symbol systems
B1 Is able to choose, combine and develop suitable methods and processes for actions
C3 Is able to take responsibility of the whole service process.