•   Brand Building AL00CU62-3001 01.01.2023-31.05.2023  5 credits  (LLTIEX23K1, ...) +-
    Name of lecturer(s)

    Lotta Toivonen

    Implementation and methods of teaching

    The student enrolls on Digital Marketing Agency Lably AL00CU86 and makes decisions of the courses in Peppi to be completed after the start of the course. Learning outcomes will be determined based on the course selections and completions by the student. The course Expert in the Digital Marketing Office AL00CU87 (5 ECTS) is a mandatory part of the studies in Lably. Additionaly, the student must choose 15-30 credits worth of courses from the following: • Digital marketing planning and management AL00CU57 • Content Creation AL00CU58 • Integrated Marketing Communication AL00CU59 • Growth Hacking AL00CU60 (prequisite: Digital marketing planning and management) • E-commerce AL00CU61 • Brand Building AL00CU62 • Expert in a Digital Marketing Agency AL00CU87

    Language of instruction

    English

    Timing

    01.01.2023 - 31.05.2023

    Group(s)
    • LLTIEX23K1
    • LLABTO23H
    Unit, in charge

    Faculty of Business and Hospitality Management (LAB)

    Teacher(s)

    Lotta Toivonen

    Degree Programme(s)

    Complementary competence and optional courses, Bachelors

    Unit location

    Lahti Campus

    Assessment methods

    1-5