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Brand Building (5 cr)

Code: AL00CU62-3001

General information


01.01.2023 - 31.05.2024

Number of ECTS credits allocated

5 op

Mode of delivery

Contact teaching


Faculty of Business and Hospitality Management (LAB)


Lahti Campus

Teaching languages

  • English

Degree programmes

  • Complementary competence and optional courses, Bachelors


  • Lotta Toivonen


  • LLABTO23-24E
    Complementary competence (Bachelor's) 2023-2024, Faculty of Business and Hospitality Management
  • LLTIEX23K1

Learning outcomes

The student is able to:
- understand the importance of a brand to a company’s competitiveness and profitability
- describe the various stages of building a brand
- interpret various components as part of a successful brand
- do a starting-point analysis as part of brand building process
- create a plan for building a brand

Implementation and methods of teaching

The student enrolls on Digital Marketing Agency Lably AL00CU86 and makes decisions of the courses in Peppi to be completed after the start of the course. Learning outcomes will be determined based on the course selections and completions by the student.

The course Expert in the Digital Marketing Office AL00CU87 (5 ECTS) is a mandatory part of the studies in Lably.

Additionaly, the student must choose 15-30 credits worth of courses from the following:
• Digital marketing planning and management AL00CU57
• Content Creation AL00CU58
• Integrated Marketing Communication AL00CU59
• Growth Hacking AL00CU60 (prequisite: Digital marketing planning and management)
• E-commerce AL00CU61
• Brand Building AL00CU62
• Expert in a Digital Marketing Agency AL00CU87

Assessment scale