•   Digital Marketing AL00CJ35-3001 01.09.2022-31.12.2022  5 credits  (LLABTO22H, ...) +-
    Name of lecturer(s)

    Ritva Kinnunen

    Learning material and recommended literature

    Law part - all material covered in the lectures, no further reading required.

    Implementation and methods of teaching

    Individual exam at the beginning of the course. Exam book: Chaffey D., Smith PR., 2017. Digital Marketing Excellence, Planning, Optimizing and Integrating Online marketing. Chapter 1: Introduction to Digital marketing p. 44 - 49 and chapter 10: Digital marketing Plan p. 555 - 626. During the course, students will analyze a company's situation and suggest strategic decisions for a digital marketing campaign for a company. Students will work in multicultural groups and the language used is English. Written report on situation analysis, objectives and strategy, Both contact and distance learning Law part - This will consist of two classroom lectures on distance selling and GDPR and then an assignment based upon the lecture material. No extra reading required.

    Language of instruction

    English

    Timing

    01.09.2022 - 31.12.2022

    Enrollment date

    01.07.2022 - 04.09.2022

    Enrolment in Peppi http://peppi.lab.fi. If you need assistance, please contact the student office.

    Group(s)
    • LLABTO22H
    • LLTIEX22S1
    Unit, in charge

    Faculty of Business and Hospitality Management (LAB)

    Small group(s)
    • Luennot 1 (Size: 40.
    Teacher(s)

    Ritva Kinnunen, Sami Lanu, Jonathan Bradshaw

    Degree Programme(s)

    Bachelor's Degree Programme in International Business, Complementary competence and optional courses, Bachelors

    Unit location

    Lahti Campus

    Assessment methods

    1-5

    Timing and attendance

    Law part - The lectures are voluntary but highly recommended. The assignment is compulsory.

    Contents

    Key content areas cover: - Digital marketing analysis, objectives and strategies - Different channels/platforms - Content creation, brand and social media marketing - Legal aspects of digital marketing (eg. GDPR)

    Assessment criteria
    Assessment criteria - level 1

    Student has achieved the objectives of the course sufficiently. Student is able to apply some of the course related professional digital marketing tools. Law part - student able to identify basic concepts of distance selling and GDPR.

    Assessment criteria - level 3

    Student has achieved the objectives of the course in a consistent manner. Student is able to apply some of the course related professional digital marketing tools, create a simple digital marketing plan and use some analytical tools in moderate manner. Law part - student able to identify and understand basic concepts of distance selling and GDPR.

    Assessment criteria - level 5

    Student has achieved the objectives of the course in an excellent manner. Student has good capabilities to apply most of the course related professional digital marketing tools. Law part - student able to identify, understand and critically evaluate complicated concepts of distance selling and GDPR.