Law part - all material covered in the lectures, no further reading required.
Individual exam at the beginning of the course. Exam book: Chaffey D., Smith PR., 2017. Digital Marketing Excellence, Planning, Optimizing and Integrating Online marketing. Chapter 1: Introduction to Digital marketing p. 44 - 49 and chapter 10: Digital marketing Plan p. 555 - 626. During the course, students will analyze a company's situation and suggest strategic decisions for a digital marketing campaign for a company. Students will work in multicultural groups and the language used is English. Written report on situation analysis, objectives and strategy, Both contact and distance learning Law part - This will consist of two classroom lectures on distance selling and GDPR and then an assignment based upon the lecture material. No extra reading required.
01.09.2022 - 31.12.2022
01.07.2022 - 04.09.2022
Enrolment in Peppi http://peppi.lab.fi. If you need assistance, please contact the student office.
Faculty of Business and Hospitality Management (LAB)
Ritva Kinnunen, Sami Lanu, Jonathan Bradshaw
Bachelor's Degree Programme in International Business, Complementary competence and optional courses, Bachelors
Law part - The lectures are voluntary but highly recommended. The assignment is compulsory.
Key content areas cover: - Digital marketing analysis, objectives and strategies - Different channels/platforms - Content creation, brand and social media marketing - Legal aspects of digital marketing (eg. GDPR)
Student has achieved the objectives of the course sufficiently. Student is able to apply some of the course related professional digital marketing tools. Law part - student able to identify basic concepts of distance selling and GDPR.
Student has achieved the objectives of the course in a consistent manner. Student is able to apply some of the course related professional digital marketing tools, create a simple digital marketing plan and use some analytical tools in moderate manner. Law part - student able to identify and understand basic concepts of distance selling and GDPR.
Student has achieved the objectives of the course in an excellent manner. Student has good capabilities to apply most of the course related professional digital marketing tools. Law part - student able to identify, understand and critically evaluate complicated concepts of distance selling and GDPR.