Customer relationship management and marketing automation (10 cr)
Code: AL00CI73-3003
General information
Enrollment
21.11.2022 - 15.01.2023
Timing
01.02.2023 - 01.05.2023
Number of ECTS credits allocated
10 op
Virtual portion
10 op
Mode of delivery
Distance learning
Unit
Faculty of Business and Hospitality Management (LAB)
Campus
E-campus
Teaching languages
- Finnish
Seats
20 - 50
Degree programmes
- Complementary competence and optional courses, Bachelors
Teachers
- Linnea Sulkanen
- Reko Juntto
Scheduling groups
- Luennot 1 (Size: 0. Open UAS: 0.)
Groups
-
LLABTO23H
Small groups
- Luennot 1
Learning outcomes
The student is able to:
- explain the customer orientated approach and related ideas and concepts as a key factor in company success
- select and apply customer relationship management and marketing automation related procedures and tools
- select and make use of suitable IT solutions for customer care and development
Assessment scale
1-5