Brand Building (5 cr)
Code: AL00CI64-3004
General information
Timing
01.01.2023 - 31.05.2024
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Faculty of Business and Hospitality Management (LAB)
Campus
Lahti Campus
Teaching languages
- Finnish
Degree programmes
- Complementary competence and optional courses, Bachelors
Teachers
- Lotta Toivonen
Groups
-
LLABTO23H
-
LLABTO23-24
Learning outcomes
The student is able to:
- understand the importance of a brand to a company’s competitiveness and profitability
- describe the various stages of building a brand
- interpret various components as part of a successful brand
- do a starting-point analysis as part of brand building process
- create a plan for building a brand
Assessment scale
1-5