Customer Relations and Marketing (5 cr)
Code: AL00CD61-3010
General information
Enrollment
01.07.2022 - 04.09.2022
Timing
29.08.2022 - 31.12.2022
Number of ECTS credits allocated
5 op
Virtual portion
5 op
Mode of delivery
Distance learning
Unit
Faculty of Business and Hospitality Management (LAB)
Campus
E-campus, Lahti
Teaching languages
- Finnish
Degree programmes
- Bachelor's Degree Programme in Hospitality Management, Tourism and Event Management (in Finnish)
Teachers
- Jose Mozo
Scheduling groups
- Toteutuksen opetusryhmä 1 (Size: 0. Open UAS: 0.)
Groups
-
LLTIMATLI22S
Small groups
- Toteutuksen opetusryhmä 1
Learning outcomes
The student is able to
- determine the key concepts of marketing and customer-oriented business
- identify the phases of a marketing and sales process
- recognise customer needs and understand their significance for the success of a company
Assessment scale
1-5