Customer Relations and Marketing (5 cr)
Code: AL00CD61-3008
General information
Enrollment
19.11.2021 - 09.01.2022
Timing
20.01.2022 - 15.05.2022
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Faculty of Business and Hospitality Management (LAB)
Campus
Lahti Campus
Teaching languages
- Finnish
Degree programmes
- Bachelor's Degree Programme in Business Information Technology (in Finnish)
Teachers
- Jose Mozo
Scheduling groups
- Luennot 1 (Size: 0. Open UAS: 0.)
- Luennot 2 (Size: 0. Open UAS: 0.)
- Luennot 3 (Size: 0. Open UAS: 0.)
- Luennot 4 (Size: 0. Open UAS: 0.)
- Luennot 5 (Size: 0. Open UAS: 0.)
- Luennot 6 (Size: 0. Open UAS: 0.)
- Luennot 7 (Size: 0. Open UAS: 0.)
- Luennot 8 (Size: 0. Open UAS: 0.)
- Luennot 9 (Size: 0. Open UAS: 0.)
- Luennot 10 (Size: 0. Open UAS: 0.)
- Luennot 11 (Size: 0. Open UAS: 0.)
- Luennot 12 (Size: 0. Open UAS: 0.)
- Verkkoluento 1 (Size: 0. Open UAS: 0.)
Groups
-
LLTIIT21STietojenkäsittelyn koulutus 21S Lahti
Small groups
- Luennot 1
- Luennot 2
- Luennot 3
- Luennot 4
- Luennot 5
- Luennot 6
- Luennot 7
- Luennot 8
- Luennot 9
- Luennot 10
- Luennot 11
- Luennot 12
- Verkkoluento 1
Learning outcomes
The student is able to
- determine the key concepts of marketing and customer-oriented business
- identify the phases of a marketing and sales process
- recognise customer needs and understand their significance for the success of a company
Assessment scale
1-5