Marketing CommunicationLaajuus (5 cr)
Code: AL00DG80
Credits
5 op
Objective
The student is able to:
- define the main forms, terms, goals, and means of marketing communication
- explain how marketing communication can be used to influence target groups
- describe the role of marketing communication in creating value for brands as well as in creating and maintaining customer relationships
- create an integrated marketing communication plan to achieve the goals
Enrollment
07.05.2025 - 31.08.2025
Timing
11.09.2025 - 07.12.2025
Number of ECTS credits allocated
5 op
Virtual portion
5 op
Mode of delivery
Distance learning
Unit
Faculty of Business and Hospitality Management (LAB)
Campus
E-campus
Teaching languages
- Finnish
Seats
20 - 60
Teachers
- Taina Orpana
- Sami Lanu
Scheduling groups
- Verkkoluento 1 (Size: 0. Open UAS: 0.)
- Case klinikka (Size: 0. Open UAS: 0.)
- Avoimen ammattikorkeakoulun kiintiö (Size: 10. Open UAS: 10.)
Groups
-
LLABTO25-26
-
LLPRHOTRA24SV
Small groups
- Online lecture 1
- Case Clinic
- Open UAS quota
Learning outcomes
The student is able to:
- define the main forms, terms, goals, and means of marketing communication
- explain how marketing communication can be used to influence target groups
- describe the role of marketing communication in creating value for brands as well as in creating and maintaining customer relationships
- create an integrated marketing communication plan to achieve the goals
Assessment scale
1-5
Timing
01.08.2025 - 31.05.2026
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Faculty of Business and Hospitality Management (LAB)
Campus
Lahti Campus
Teaching languages
- Finnish
Seats
20 - 80
Degree programmes
- Complementary competence, Bachelor's (in Finnish)
Teachers
- Lotta Toivonen
- Elina Kontola
Groups
-
LLABTO25-26
Learning outcomes
The student is able to:
- define the main forms, terms, goals, and means of marketing communication
- explain how marketing communication can be used to influence target groups
- describe the role of marketing communication in creating value for brands as well as in creating and maintaining customer relationships
- create an integrated marketing communication plan to achieve the goals
Assessment scale
1-5