Marketing CommunicationLaajuus (5 cr)
Code: AL00DG80
Credits
5 op
Objective
The student is able to:
- define the main forms, terms, goals, and means of marketing communication
- explain how marketing communication can be used to influence target groups
- describe the role of marketing communication in creating value for brands as well as in creating and maintaining customer relationships
- create an integrated marketing communication plan to achieve the goals