Content CreationLaajuus (5 cr)
Code: AL00DG42
Credits
5 op
Objective
Students are able to
- describe the role of content production and content strategy in marketing.
- plan and implement content production in a goal-oriented and target group-oriented way
- create content packages that are compatible with brand building.
- produce and adapt appropriate content for different channels
- use artificial intelligence in content production
- can evaluate the effectiveness and efficiency of content