Content CreationLaajuus (5 cr)
Code: AL00DG42
Credits
5 op
Objective
Students are able to
- describe the role of content production and content strategy in marketing.
- plan and implement content production in a goal-oriented and target group-oriented way
- create content packages that are compatible with brand building.
- produce and adapt appropriate content for different channels
- use artificial intelligence in content production
- can evaluate the effectiveness and efficiency of content
Enrollment
07.05.2025 - 31.08.2025
Timing
15.09.2025 - 28.11.2025
Number of ECTS credits allocated
5 op
Virtual portion
5 op
RDI portion
3 op
Mode of delivery
Distance learning
Unit
Faculty of Business and Hospitality Management (LAB)
Campus
E-campus
Teaching languages
- Finnish
Seats
20 - 40
Degree programmes
- Complementary competence, Bachelor's (in Finnish)
Teachers
- Joanna Vihtonen
Scheduling groups
- Verkkoluento 1 (Size: 0. Open UAS: 0.)
Groups
-
LLABTO25-26
-
LLPRHOTRA24SV
Small groups
- Online lecture 1
Learning outcomes
Students are able to
- describe the role of content production and content strategy in marketing.
- plan and implement content production in a goal-oriented and target group-oriented way
- create content packages that are compatible with brand building.
- produce and adapt appropriate content for different channels
- use artificial intelligence in content production
- can evaluate the effectiveness and efficiency of content
Assessment scale
1-5