Study Guide

Learning outcomes

The student is able to
- apply the principles of strategic design in their work
- create new models of value creation by applying design thinking, foresight and ideation in innovation activities
- present a design concept that takes into account the customer's brand
- set goals, plan and take part in the implementation of a design strategy.

Implementation and methods of teaching

The course is taught face-to-face and includes lectures and exercises.

Learning material and recommended literature

- Borja de Mozota (2003) Design management: using design to build brand value and corporate innovation
- Francis (2002) Strategy and Design in Design in Business: Strategic Innovation Through Design.
- Junginger & Faust, eds. (2016) Designing business and management
- Faust (2011) Designing business: a discursive summary
- Boland & Colloby (2004) Managing as designing
- Best (2010) The fundamentals of design management
- Idris Mootee. (2013.) Design Thinking for Strategic Innovation.
- Lockwood & Walton (2008) Building design strategy: using design to achieve key business objectives
- Lalaounis (2018) Design management: organization and marketing perspectives

Contents

Through various exercises, the course teaches how to recognise the potential of strategic design in organisational development.

Assessment scale

1-5