Digitalization and client to market relationships in an international contextLaajuus (5 cr)
Code: LI00BB66
Credits
5 op
Teaching language
- English
Objective
The student is able to
- explain and determine the critical issues in customer centric management in an international business context
- search and evaluate, perspectives, and solutions in order to create a customer centric business in an international business context
-recognize and analyze possibilities of digitalization, networks and customer relationships in an international business context