Revenue ManagementLaajuus (5 cr)
Code: AL00CM70
Credits
5 op
Teaching language
- English
Objective
Students knows:
- key functions and models of yield management methods.
- the characteristics of modern revenue management and the importance of the organization of the work community.
- the most common revenue management tools.
Enrollment
06.05.2024 - 30.08.2024
Timing
16.09.2024 - 15.12.2024
Number of ECTS credits allocated
5 op
Virtual portion
4.5 op
Mode of delivery
10 % Contact teaching, 90 % Distance learning
Unit
Faculty of Business and Hospitality Management (LAB)
Campus
Lappeenranta Campus
Teaching languages
- English
Degree programmes
- Bachelor's Degree Programme in Tourism and Hospitality Management
Teachers
- Sini Viinanen
Scheduling groups
- Verkkoluento (Size: 0. Open UAS: 0.)
- Luennot (Size: 0. Open UAS: 0.)
Groups
-
LLPREX24SIB
-
LLPREX24SH
-
LLPRHOMA22SBachelor's Degree Programme in Tourism and Hospitality Management 22S Lappeenranta
-
LLABTO24-25EComplementary competence (Bachelor's) 2024-2025, Faculty of Business and Hospitality Management
Small groups
- Online lecture
- Lecture
Learning outcomes
Students knows:
- key functions and models of yield management methods.
- the characteristics of modern revenue management and the importance of the organization of the work community.
- the most common revenue management tools.
Implementation and methods of teaching
Join this course to learn modern revenue management with interactive lectures and practical assignments. Individual / Group assignments are versatile and closely related to the field of study. There are wide range of different kinds of course materials, including for example videos and podcasts. We use Howspace and Mentimeter to make the lectures and assignments interactive, and to share knowledge and experiences.
Timing and attendance
Kickoff at Lappeenranta Campus in the calendar week 38, along with the published schedule. Attendance to the Kickoff-lecture is compulsory. Active attendance during the lectures is part of the evaluation criteria. The course will end in the calendar week 50.
Learning material and recommended literature
Materials presented in Howspace -learning platform and materials presented during lectures. In addition, students are searching for sources individually using different channels and databases.
Alternative completion methods
There are no optional ways to complete the course
Working life cooperation
During the course student will get to know companies from the hotel industry and the learning assignments are closely related to the industry. There are also a possible guest lecturers from the field of study.
Learning environment
Kick Off -lecture at Lappeenranta Campus.
On Campus / Online learning sessions are organized according to detailed schedule presented in TimeEdit and Howspace.
Moodle and Howspace -learning platforms are used for this course.
Student time use and work load
The 5 credits of the course is approximately 135 hours of student work.
The course includes contact teaching approx. 35 hours. The student's independent and group work is in total 100h. Independent studying includes also familiarization with the course materials and other information search.
Contents
This course introduces revenue and knowledge management strategies, and how to apply them to manage profitable hospitality business. Student learns, how to calculate, report and analyze the most common revenue management tools and performance metrics, and how to make strategic decisions based on them. Student familiarizes with total revenue management, fairness in revenue management and the organizational culture of revenue management, and understands their importance in the modern revenue management.
Additional information for students: previous knowledge etc.
No prior experience is required for this course.
Assessment criteria
Assignments are evaluated on a scale 1-5. Lecture assignments are evaluated accepted/failed. Active attendance during lectures is one part of the evaluation criteria.
Assessment scale
1-5
Failed (0)
Student hasn’t attended the lectures and hasn't delivered the required assignments.
Assessment criteria: level 1 (assessment scale 1–5)
Student has delivered the minimum 50% of the assignments. The delivered assignments were partially and only slightly in line with the instructions given. The delivered assignments are only partially in line with the instructions given. The content of the delivered assignments are partly inadequate.
Student has attended 50% of the online lectures.
Assessment criteria: level 3 (assessment scale 1–5)
Good (4,3): The student has delivered the assignments. The delivered assignments have partly followed the instructions given and the content of the delivered assignments partly complies with the instructions given.
The student has attended at least 70% of the contact lectures.
Assessment criteria: level 5 (assessment scale 1–5)
Excellent (5): Student has delivered the assignments. The delivered assignments have followed the instructions given and the content of the delivered assignments are in line with the instructions given.
The student has actively attended all of the contact lectures.
Enrollment
20.11.2023 - 05.01.2024
Timing
01.01.2024 - 21.04.2024
Number of ECTS credits allocated
5 op
Virtual portion
4 op
Mode of delivery
20 % Contact teaching, 80 % Distance learning
Unit
Faculty of Business and Hospitality Management (LAB)
Campus
Lappeenranta Campus
Teaching languages
- English
Degree programmes
- Bachelor's Degree Programme in Tourism and Hospitality Management
Teachers
- Sini Viinanen
Scheduling groups
- Verkkoluento (Size: 0. Open UAS: 0.)
- Luennot (Size: 0. Open UAS: 0.)
- Kenttä (Size: 0. Open UAS: 0.)
Groups
-
LLABTO23-24EComplementary competence (Bachelor's) 2023-2024, Faculty of Business and Hospitality Management
-
LLPRHOTRA22S
-
LLPRHOTRA21S
-
LLPRHOMA21S
Small groups
- Online lecture
- Lecture
- 1
Learning outcomes
Students knows:
- key functions and models of yield management methods.
- the characteristics of modern revenue management and the importance of the organization of the work community.
- the most common revenue management tools.
Implementation and methods of teaching
Contact lessons online (kickoff-lesson at Lappeenranta Campus)
Distance learning (individual and group assignments)
Distance learning material in Howspace, and a supporting case assignment which will be organized as team-learning.
Some clinic times and Teams meetings available, if needed.
Timing and attendance
Kick-off at Lappeenranta Campus on the second week of January, along with the published schedule.
Learning material and recommended literature
Material distributed by the lecturer during lessons
Working life cooperation
Guest lecturer and distance learning cases from the hospitality industry
Learning environment
Kick Off -lesson at Lappeenranta Campus
Lessons at Online Campus
Contents
The student becomes acquainted with the basics of revenue management so that the student understands the basic concepts of capacity and price management.
Assessment scale
1-5