Study Guide

Learning outcomes

The student can
• identify their own competence and develop their expertise in a self-directed manner.
• utilize team learning methods.
• apply customer service, negotiation and sales skills in customer encounters.
• manage customer projects as part of a team
• identify development opportunities as part of the work community

Implementation and methods of teaching

Would you like to learn marketing hands-on in a comfortable group environment and simultaneously develop into a marketing professional?

Labtic is a digital marketing agency run by students of LAB University of Applied Sciences, offering a unique opportunity to learn marketing extensively by working on real client projects. In your studies, you will delve into the theory of chosen topics while gaining practical experience! You will acquire valuable experience and learning that truly matters.

All of this takes place in the modern and inspiring digital marketing learning environment located at the campus in Lahti, within the Labtic digital marketing agency. You can explore our activities at www.labtic.fi to see what we have accomplished.

Are you ready to embark on your journey to the top of digital marketing? Enroll in the Labtic Digital Marketing Agency implementation and choose the direction of your studies after the course begins. Your learning objectives will be determined based on your choices. Join us and build a brilliant future in marketing!

Expert in a Digital Marketing Agency, 5 ECTS credits are included in the studies within Labtic digital marketing agency.
Additionally, you can choose from the following courses (minimum 10 ECTS):

Digital Marketing Planning and Management 10 ECTS
Content Creation 10 ECTS

In total, the student will therefore complete at least 15 credits during one semester. Moreover, you can also undertake other projects that interest you at Labtic.

Learning consists of independent study, dialogue, and the application of learned concepts in practical projects.

The course coaches (teachers) guide students in applying knowledge and completing assignments for clients in an office-like learning environment. Self-study materials for the course are available on Moodle.

Timing and attendance

Requires active participation in meetings and training sessions (minimum 80%), as well as collaboration in project work with the rest of the team.

Learning material and recommended literature

Material distributed on the Moodle platform in English.

Alternative completion methods

Learning is based on projects implemented for real clients and therefore requires students' commitment to confidentiality and the transfer of rights to the work to the client.

Working life cooperation

The course is implemented at the Labtic digital marketing agency located on the Lahti campus (M19_A140).

Student time use and work load

A student can earn up to 25 ECTS credits per semester at the office. One ECTS credit corresponds to approximately 27 hours of work.

Contents

Students enroll in the Labtic Digital Marketing Agency course of study and make their other course selections after the course has started. Learning objectives are determined based on the student's performance.

The course Expert in a Digital Marketing Agency (5 ECTS credits) is included in the studies.

Additional information for students: previous knowledge etc.

Assessment is based on the student's a) knowledge and information retrieval skills, b) practical skills, and c) responsibility and teamwork / leadership skills.

Assessment consists of evaluations provided by the coaching teacher, peers, and the client, as well as self-assessment by the student.

Assessment scale

1-5

Assessment criteria: level 1 (assessment scale 1–5)

The student is familiar with the key areas outlined in the learning objectives of the course and is able to implement some measures in practice. The student operates as part of a team.

Assessment criteria: level 3 (assessment scale 1–5)

The student is familiar with the key areas outlined in the learning objectives of the course, and can select suitable methods for the company and implement them in practice. The student operates responsibly as part of a team.

Assessment criteria: level 5 (assessment scale 1–5)

The student is familiar with the key areas outlined in the learning objectives of the course and can critically evaluate their suitability from the perspective of the company. The student can develop the company's operations using appropriate methods in practice. The student operates responsibly as part of a team and supports the learning of others.