Study Guide

Learning outcomes

The student is able to
- explain the concept, contents and characteristics of marketing thought
- use the methods of marketing communication and branding in their professional activity
- draw up a marketing plan
- select appropriate methods and channels for marketing communication and branding.

Implementation and methods of teaching

All lectures take place online. We use the Zoom service.
The lectures contain a theory part as well as class assignments to be done independently and in groups. During the course, students are also assigned homeworks.
An essential part of studying is participation in going through the tasks and discussing them.

Timing and attendance

The lectures take place between 17 February and 15 May 2023.
Attendance is 80%.

Learning material and recommended literature

• Tube guache colours, brushes, watercolor paper
• Pencils, markers and paper
• Camera (mobile phone)
• Senses and brain
• A computer program for visual design or graphic design

Learning environment

All lectures take place online. We use the Zoom service.

Contents

The online lectures include theory sections, audiovisual material and class assignments to be completed in groups and individually.
The course introduces the field of visual design, its history, techniques and environments. At the same time, the skills of the course "Color, Form and Composition" are put into practice.
Active participation in the discussion is essential to the nature of the course.

Assessment criteria

5
Attendance 90%.
All tasks done with thought and ambition.
Participated in the discussion constructively.
Demonstrated advanced visual thinking and design skills.

4
Attendance 90%.
All tasks done with thought and ambition.
Participated in the discussion constructively.
Demonstrated good visual thinking and design skills.

3
Was there at least 70%.
All tasks done with thought.
Participated in the discussion.

2
Was there at least 80%.
All tasks done.

1
Was there at least 80%.
Most tasks completed (may require additional tasks).

0 Rejected.
Has not participated or done tasks.

Assessment scale

1-5

Learning outcomes

The student is able to
- explain the concept, contents and characteristics of marketing thought
- use the methods of marketing communication and branding in their professional activity
- draw up a marketing plan
- select appropriate methods and channels for marketing communication and branding.

Assessment scale

1-5