E-CommerceLaajuus (5 cr)
Code: AL00CU61
Credits
5 op
Teaching language
- English
Objective
The student is able to:
- evaluate various business models’ appropriateness for the internet
- create an online trading strategy for a company from the beginning
- recognize the resources required for online trading
- design a user-friendly digital experience
Timing
01.01.2023 - 31.05.2024
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Faculty of Business and Hospitality Management (LAB)
Campus
Lahti Campus
Teaching languages
- English
Degree programmes
- Complementary competence and optional courses, Bachelors
Teachers
- Lotta Toivonen
Groups
-
LLABTO23-24EComplementary competence (Bachelor's) 2023-2024, Faculty of Business and Hospitality Management
Learning outcomes
The student is able to:
- evaluate various business models’ appropriateness for the internet
- create an online trading strategy for a company from the beginning
- recognize the resources required for online trading
- design a user-friendly digital experience
Implementation and methods of teaching
The student enrolls on Digital Marketing Agency Lably AL00CU86 and makes decisions of the courses in Peppi to be completed after the start of the course. Learning outcomes will be determined based on the course selections and completions by the student.
The course Expert in the Digital Marketing Office AL00CU87 (5 ECTS) is a mandatory part of the studies in Lably.
Additionaly, the student must choose 15-30 credits worth of courses from the following:
• Digital marketing planning and management AL00CU57
• Content Creation AL00CU58
• Integrated Marketing Communication AL00CU59
• Growth Hacking AL00CU60 (prequisite: Digital marketing planning and management)
• E-commerce AL00CU61
• Brand Building AL00CU62
• Expert in a Digital Marketing Agency AL00CU87
Assessment scale
1-5