Marketing Communication and BrandingLaajuus (5 op)
Tunnus: AM00CN28
Laajuus
5 op
Opetuskieli
- englanti
Osaamistavoitteet
The student is able to
- explain the concept, contents and characteristics of marketing thought
- use the methods of marketing communication and branding in their professional activity
- draw up a marketing plan
- select appropriate methods and channels for marketing communication and branding.
Ilmoittautumisaika
02.12.2022 - 31.12.2022
Ajoitus
01.01.2023 - 31.07.2023
Opintopistemäärä
5 op
Toteutustapa
Lähiopetus
Yksikkö
Muotoiluinstituutti (LAB)
Toimipiste
Lahden kampus
Opetuskielet
- Englanti
Koulutus
- Bachelor's Degree Programme in Industrial Design (2020, 2021)
- Bachelor's Degree Programme in Packaging and Brand Design (2021, 2022)
Opettaja
- Heikki Nuutinen
Opetusryhmät
- Luennot (Koko: 0. Avoin AMK: 0.)
Ryhmät
-
MLTIID22SBachelor's Degree Programme in Industrial Design 22S Lahti
-
MLTIPAC22SBachelor's Degree Programme in Packaging and Brand Design 22S Lahti
Pienryhmät
- Luennot
Osaamistavoitteet
The student is able to
- explain the concept, contents and characteristics of marketing thought
- use the methods of marketing communication and branding in their professional activity
- draw up a marketing plan
- select appropriate methods and channels for marketing communication and branding.
Arviointiasteikko
1-5
Ilmoittautumisaika
19.11.2021 - 09.01.2022
Ajoitus
07.03.2022 - 13.05.2022
Opintopistemäärä
5 op
Toteutustapa
Lähiopetus
Yksikkö
Muotoiluinstituutti (LAB)
Toimipiste
Lahden kampus
Opetuskielet
- Englanti
Koulutus
- Bachelor's Degree Programme in Industrial Design (2020, 2021)
- Bachelor's Degree Programme in Packaging and Brand Design (2021, 2022)
Opettaja
- Heikki Nuutinen
Vastuuopettaja
Anu Akkanen
Opetusryhmät
- Lectures (Koko: 0. Avoin AMK: 0.)
Ryhmät
-
MLTIID21SBachelor's Degree Programme in Industrial Design 21S Lahti
-
MLTIPAC21SBachelor's Degree Programme in Packaging and Brand Design 21S Lahti
-
MLTIEX22KSaapuvat vaihto-opiskelijat 22K, pitkät vaihdot, muotoilu, Lahti
Pienryhmät
- Lectures
Osaamistavoitteet
The student is able to
- explain the concept, contents and characteristics of marketing thought
- use the methods of marketing communication and branding in their professional activity
- draw up a marketing plan
- select appropriate methods and channels for marketing communication and branding.
Arviointiasteikko
1-5