Content CreationLaajuus (10 cr)
Code: AL00CU58
Credits
10 op
Teaching language
- English
Objective
The student is able to:
- understand the possibilities of communication as a method of influencing
- make good use of communication in accordance with an organisation’s goals
- plan and produce tailored content for target groups
- use tools related to content creation
Timing
01.08.2024 - 31.12.2024
Number of ECTS credits allocated
10 op
Mode of delivery
Contact teaching
Unit
Faculty of Business and Hospitality Management (LAB)
Campus
Lahti Campus
Teaching languages
- English
Degree programmes
- Complementary competence and optional courses taught in English: Bachelors
Teachers
- Petteri Markkanen
- Joanna Vihtonen
Groups
-
LLTIEX24S1
-
LLTIEX24S2
-
LLTIEX24S3
-
LLABTO24-25EComplementary competence (Bachelor's) 2024-2025, Faculty of Business and Hospitality Management
Learning outcomes
The student is able to:
- understand the possibilities of communication as a method of influencing
- make good use of communication in accordance with an organisation’s goals
- plan and produce tailored content for target groups
- use tools related to content creation
Assessment scale
1-5
Timing
01.01.2023 - 31.05.2024
Number of ECTS credits allocated
10 op
Mode of delivery
Contact teaching
Unit
Faculty of Business and Hospitality Management (LAB)
Campus
Lahti Campus
Teaching languages
- English
Degree programmes
- Complementary competence and optional courses, Bachelors
Teachers
- Lotta Toivonen
Groups
-
LLABTO23-24EComplementary competence (Bachelor's) 2023-2024, Faculty of Business and Hospitality Management
-
LLTIEX23K1
-
LLABTO23H
Learning outcomes
The student is able to:
- understand the possibilities of communication as a method of influencing
- make good use of communication in accordance with an organisation’s goals
- plan and produce tailored content for target groups
- use tools related to content creation
Implementation and methods of teaching
The student enrolls on Digital Marketing Agency Lably AL00CU86 and makes decisions of the courses in Peppi to be completed after the start of the course. Learning outcomes will be determined based on the course selections and completions by the student.
The course Expert in the Digital Marketing Office AL00CU87 (5 ECTS) is a mandatory part of the studies in Lably.
Additionaly, the student must choose 15-30 credits worth of courses from the following:
• Digital marketing planning and management AL00CU57
• Content Creation AL00CU58
• Integrated Marketing Communication AL00CU59
• Growth Hacking AL00CU60 (prequisite: Digital marketing planning and management)
• E-commerce AL00CU61
• Brand Building AL00CU62
• Expert in a Digital Marketing Agency AL00CU87
Assessment scale
1-5