Study Guide

Learning outcomes

The student is able to
- evaluate online business models as part of a company's business strategy
- recognise the resource needs of online business
- plan and describe a customer-oriented service process utilising a web store

Implementation and methods of teaching

Virtual miniprojects, articles written, research, group works and presentations. All assignments include self and peer assessment. Some contact lessons are compulsory (roughly every second week). During the virtual assignments there are no lessons. The actual timing of these lessons will be informed during the course.

Timing and attendance

Week 36 – Week 50

Learning material and recommended literature

Material (or pointers to it) will mainly be provided by the teacher via Moodle.

Learning environment

Moodle online learning environment and guidance meetings

Student time use and work load

5 ECTS credits = 5 x 27 hours of student work (a total of 135 hours)

Contents

In this course, you will gain up-to-date and practical knowledge of the world of digital commerce. The course examines how online business can be developed strategically and effectively.

Key topics include:
• various online business models and how they align with a company’s overall strategy
• current and future trends in digital commerce
• legislation and regulation related to online business
• conversion rate optimization and improving business performance

This course will equip you with valuable insights for working with or within digital businesses—whether as an entrepreneur, employee, or specialist.

Assessment criteria

Evaluation of artifacts produced in groups and/or by individual work. Peer review can be applied in some assingments.

Assessment scale

1-5

Failed (0)

The student has no understanding of established online business models. Student is not able to explain the relevant concepts of online business.

Assessment criteria: level 1 (assessment scale 1–5)

The student understands established online business models. The student has a rough idea of the relevant concepts of online business

Assessment criteria: level 3 (assessment scale 1–5)

The student understands established online business models. The student is able to explain the relevant concepts of online business

Assessment criteria: level 5 (assessment scale 1–5)

The student understands established online business models. The student is able to apply the relevant concepts of online business in practice