Digital MarketingLaajuus (5 op)
Tunnus: AL00CJ35
Laajuus
5 op
Opetuskieli
- englanti
Osaamistavoitteet
The student is able to
- explain the role of the digital marketing strategies of successful businesses
- recognise the features of different channels/platforms related to a company's objectives
- apply social media as strategic and tactical tool for various marketing purposes
- appreciate the juridical aspects of digital marketing