Siirry suoraan sisältöön

Digital MarketingLaajuus (5 op)

Tunnus: AL00CJ35

Laajuus

5 op

Opetuskieli

  • englanti

Osaamistavoitteet

The student is able to
- explain the role of the digital marketing strategies of successful businesses
- recognise the features of different channels/platforms related to a company's objectives
- apply social media as strategic and tactical tool for various marketing purposes
- appreciate the juridical aspects of digital marketing