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Suomeksi Englanniksi

Networking and Social Media in TourismLaajuus (3 op)

Tunnus: KMR0624

Laajuus

3 op

Osaamistavoitteet

To familiarise students with the basics of business networking and central concepts of cooperation and collaborative activity in tourism trade.
Introduces variety of networks and tools for networking.
Students will learn definition and content of social capital related to tourism.
Tools and analytics for building, managing and measuring social capital.

Avaa uuteen ikkunaan
Ilmoittautumisaika

19.11.2021 - 14.01.2022

Ajoitus

01.01.2022 - 31.05.2022

Opintopistemäärä

3 op

Virtuaaliosuus

2 op

Toteutustapa

34 % Lähiopetus, 66 % Etäopetus

Yksikkö

Liiketoiminta (LAB)

Toimipiste

Lappeenrannan kampus

Opetuskielet
  • Englanti
Paikat

0 - 40

Koulutus
  • Bachelor's Degree Programme in Tourism and Hospitality Management
Opettaja
  • Sami Lanu
Opetusryhmät
  • Luennot 1 (Koko: 0. Avoin AMK: 0.)
  • Luennot 2 (Koko: 0. Avoin AMK: 0.)
  • Luennot 3 (Koko: 0. Avoin AMK: 0.)
Ryhmät
  • LLPRHOMA20S
    Bachelor's Degree Programme in Tourism and Hospitality Management 20S Lappeenranta
  • LLPREX22KH
    Saapuvat vaihto-opiskelijat 22K, pitkät vaihdot, hotelli- ja ravintola-ala, Lappeenranta
Pienryhmät
  • Luennot 1
  • Luennot 2
  • Luennot 3

Osaamistavoitteet

To familiarise students with the basics of business networking and central concepts of cooperation and collaborative activity in tourism trade.
Introduces variety of networks and tools for networking.
Students will learn definition and content of social capital related to tourism.
Tools and analytics for building, managing and measuring social capital.

Toteutustapa ja opetusmenetelmät

Lectures, Material and tasks in Moodle, Essays
Passing the course:
Complete and approval of all tasks
Moodle exam(s)
Feedback of the course:
After the course

Ajoitus ja läsnäolo

Complete all tasks

Oppimateriaali ja suositeltava kirjallisuus

Pdf`s are provided in the course, no need to look in advance

Uusintamahdollisuudet

Grading is based on final analysis task

Oppimisympäristö

E-learning (Moodle)

Opiskelijan ajankäyttö ja kuormitus

1cr lectures
1cr materials and tasks
1 cr exam(s)

Sisältö

Goals:
The goal is to enchange the understanding of social media in marketing, customer service etc. in Tourism business
Level 1:To learn basics about social media tools and platforms
Level 3: Understand the possibilities of social media tools and platforms in marketing, Customer service etc.
Level 5: Being able to use and analyze social media tools and platforms in Tourism business

Arviointimenetelmät

Based on final task

Arviointiasteikko

1-5

Hylätty (0)

Task not approved

Arviointikriteerit: taso 1: (arviointiasteikko 1-5)

Only remember the basics of the course content

Arviointikriteerit: taso 3 (arviointiasteikko 1-5)

Understands the possibilities of social media in tourism business

Arviointikriteerit: taso 5 (arviointiasteikko 1-5)

Understands, can analyze, evaluate and create new theory related to social media in tourism business.
Being able to use knowledge of the social media tools and platforms