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Business to Business MarketingLaajuus (3 op)

Tunnus: KMR0642

Laajuus

3 op

Osaamistavoitteet

The target of the course is that the students learn and understand the nature of the marketing and purchasing of business-to-business products and services, the main concepts and features of business-to-business marketing and how to create and maintain customer relationships in business-to-business environment.

Avaa uuteen ikkunaan
Ilmoittautumisaika

19.11.2021 - 14.01.2022

Ajoitus

07.03.2022 - 29.04.2022

Opintopistemäärä

3 op

Toteutustapa

Lähiopetus

Yksikkö

Liiketoiminta (LAB)

Toimipiste

Lappeenrannan kampus

Opetuskielet
  • Englanti
Paikat

5 - 45

Koulutus
  • Bachelor's Degree Programme in Tourism and Hospitality Management
Opettaja
  • Anu Kurvinen
Opetusryhmät
  • Luennot 1 (Koko: 0. Avoin AMK: 0.)
  • Tentti 1 (Koko: 0. Avoin AMK: 0.)
  • Seminaari 1 (Koko: 0. Avoin AMK: 0.)
Ryhmät
  • LLPRHOMA20S
    Bachelor's Degree Programme in Tourism and Hospitality Management 20S Lappeenranta
  • LLPREX22KH
    Saapuvat vaihto-opiskelijat 22K, pitkät vaihdot, hotelli- ja ravintola-ala, Lappeenranta
Pienryhmät
  • Luennot 1
  • Tentti 1
  • Seminaari 1

Osaamistavoitteet

The target of the course is that the students learn and understand the nature of the marketing and purchasing of business-to-business products and services, the main concepts and features of business-to-business marketing and how to create and maintain customer relationships in business-to-business environment.

Toteutustapa ja opetusmenetelmät

The study course takes place online.
Lectures, assignments, exam.
Introduction lecture week 10.

Lisätietoja opiskelijalle: mm. edeltävä osaaminen

Prerequisites: Basics of Marketing

Arviointiasteikko

1-5

Hylätty (0)

Student has not reached the course learning objectives

Arviointikriteerit: taso 1: (arviointiasteikko 1-5)

1 = Student has basic knowledge about business-to-business marketing.

Arviointikriteerit: taso 3 (arviointiasteikko 1-5)

3 = Student has good knowledge about business-to-business marketing as well as business buying behaviour and undestands how this affects marketing strategies.

Arviointikriteerit: taso 5 (arviointiasteikko 1-5)

5 = Student has excellent knowledge and understanding of business-to-business marketing as well as business buying behaviour and is able to utilise this knowledge in company marketing.