Marketing LogisticsLaajuus (3 op)
Tunnus: KLI1267
Laajuus
3 op
Osaamistavoitteet
To understand the role and importance of distribution logistics and customer service in supply chain development. To have basic knowledge and skills needed in operative customer service work and development of customer service processes.
Ilmoittautumisaika
19.11.2021 - 14.01.2022
Ajoitus
17.01.2022 - 30.04.2022
Opintopistemäärä
3 op
Virtuaaliosuus
3 op
Toteutustapa
Etäopetus
Yksikkö
Liiketoiminta (LAB)
Toimipiste
Lappeenrannan kampus
Opetuskielet
- Englanti
Paikat
10 - 50
Koulutus
- Bachelor's Degree Programme in International Business
Opettaja
- Sari Jokimies
Opetusryhmät
- Verkkoluento 1 (Koko: 0. Avoin AMK: 0.)
- Seminaari 1 (Koko: 0. Avoin AMK: 0.)
Ryhmät
-
LLPRIB20SBachelor's Degree Programme in International Business 20S Lappeenranta
-
LLPREX22KIBSaapuvat vaihto-opiskelijat 22K, pitkät vaihdot, liiketalous, Lappeenranta
Pienryhmät
- Verkkoluento 1
- Seminaari 1
Osaamistavoitteet
To understand the role and importance of distribution logistics and customer service in supply chain development. To have basic knowledge and skills needed in operative customer service work and development of customer service processes.
Toteutustapa ja opetusmenetelmät
Lectures, assignments, case study.
Ajoitus ja läsnäolo
Online in Zoom/Teams.
Oppimateriaali ja suositeltava kirjallisuus
Will be found in Moodle.
Oppimisympäristö
Online lectures, group assignments. Presentations online.
Opiskelijan ajankäyttö ja kuormitus
Course is 80 hours of student's work
Sisältö
Marketing logistics basic concepts.Distribution channels.Customer service in logistics.Distribution and e-tailing.Reverse logistics.Packaging, unitizing.Outsourcing logistics services.
Lisätietoja opiskelijalle: mm. edeltävä osaaminen
Logistics courses 10 cr or similar knowledge of logistics and supply chain.
Arviointimenetelmät
Assignments, presentations.
Arviointiasteikko
1-5
Hylätty (0)
Student is not able to express the main concepts
Arviointikriteerit: taso 1: (arviointiasteikko 1-5)
Student knows the main concepts and is able to pick up the main elements from the written case descriptions and make report on time.
Arviointikriteerit: taso 3 (arviointiasteikko 1-5)
Student has good knowledge of the relevant concepts and is able to make case assignments and reportsproperly on time.
Arviointikriteerit: taso 5 (arviointiasteikko 1-5)
Student has an excellent understanding of the relevant concepts and is able to use theoretical knowledge in case assignments. Is able to make excellent reports on time.