Marketing Communications and SalesLaajuus (5 op)
Tunnus: KMR0612
Laajuus
5 op
Osaamistavoitteet
Learn about professional marketing communications and sales, and their linkage to the company strategy.
Learn planning of successful marketing communications strategy, get knowledge of marketing communication and the different features of marketing communications tools. Learn about personal selling and the selling process. Steps of a typical selling process.