Business to Business MarketingLaajuus (3 cr)
Code: KMR0642
Credits
3 op
Objective
The target of the course is that the students learn and understand the nature of the marketing and purchasing of business-to-business products and services, the main concepts and features of business-to-business marketing and how to create and maintain customer relationships in business-to-business environment.
Enrollment
19.11.2021 - 14.01.2022
Timing
07.03.2022 - 29.04.2022
Number of ECTS credits allocated
3 op
Mode of delivery
Contact teaching
Unit
Faculty of Business and Hospitality Management (LAB)
Campus
Lappeenranta Campus
Teaching languages
- English
Seats
5 - 45
Degree programmes
- Bachelor's Degree Programme in Tourism and Hospitality Management
Teachers
- Anu Kurvinen
Scheduling groups
- Luennot 1 (Size: 0. Open UAS: 0.)
- Tentti 1 (Size: 0. Open UAS: 0.)
- Seminaari 1 (Size: 0. Open UAS: 0.)
Groups
-
LLPRHOMA20S
-
LLPREX22KH
Small groups
- Luennot 1
- Tentti 1
- Seminaari 1
Learning outcomes
The target of the course is that the students learn and understand the nature of the marketing and purchasing of business-to-business products and services, the main concepts and features of business-to-business marketing and how to create and maintain customer relationships in business-to-business environment.
Implementation and methods of teaching
The study course takes place online.
Lectures, assignment, exam, final seminar.
Introduction lecture week 10.
Learning material and recommended literature
Will be informed when the course begins.
Learning environment
Contact teaching.
Student time use and work load
The study course begins week 10.
Madatory participation to exam and final seminar.
Additional information for students: previous knowledge etc.
Prerequisites: Basics of Marketing
Assessment scale
1-5
Failed (0)
Student has not reached the course learning objectives
Assessment criteria: level 1 (assessment scale 1–5)
1 = Student has basic knowledge about business-to-business marketing.
Assessment criteria: level 3 (assessment scale 1–5)
3 = Student has good knowledge about business-to-business marketing as well as business buying behaviour and undestands how this affects marketing strategies.
Assessment criteria: level 5 (assessment scale 1–5)
5 = Student has excellent knowledge and understanding of business-to-business marketing as well as business buying behaviour and is able to utilise this knowledge in company marketing.