Marketing ResearchLaajuus (4 cr)
Code: KLI1277
Credits
4 op
Teaching language
- English
Objective
After completing the course student is able to
- identify different types marketing research
- plan a marketing research step by step
- collect primary and secondary research data
- plan and apply different types of surveys, interviews, observations and experiments
- report research results
- use marketing research as decision-making support
Enrollment
21.11.2022 - 08.01.2023
Timing
16.01.2023 - 21.04.2023
Number of ECTS credits allocated
4 op
Mode of delivery
Contact teaching
Unit
Faculty of Business and Hospitality Management (LAB)
Campus
Lappeenranta Campus
Teaching languages
- English
Seats
0 - 50
Degree programmes
- Bachelor's Degree Programme in International Business
Teachers
- Tuuli Mirola
Scheduling groups
- Lectures (Size: 0. Open UAS: 0.)
- Exam (Size: 0. Open UAS: 0.)
Groups
-
LLPRIB20S
-
LLPREX23KH
-
LLPREX23KIB
Small groups
- Lectures
- Exam
Learning outcomes
After completing the course student is able to
- identify different types marketing research
- plan a marketing research step by step
- collect primary and secondary research data
- plan and apply different types of surveys, interviews, observations and experiments
- report research results
- use marketing research as decision-making support
Implementation and methods of teaching
Contact lessons on campus, compulsory assignments
Timing and attendance
Lessons according to timetable, schedule of the assignments at the beginning of the course
Learning material and recommended literature
Lecture material by the teacher, assignments and their presentations, course book: Tony Proctor: Essentials of Marketing Research (selected chapters).
Exam retakes
Course exam on the last lessons according to timetable.
Reexam dates announced at the beginning of the course.
Learning environment
Lessons and Moodle
Student time use and work load
4 cr = 108 hours of student work: lessons 44 hours, assignments 25 hours, self-studying
Contents
Features, types and process of marketing research; Research plan; Sampling; Measurement and scaling; Surveys and questionnaire design; Interviews; Projective techniques; Observations and experiments; Data collection and Reporting.
Additional information for students: previous knowledge etc.
Quantitative research methods and Qualitative research methods courses completed
or Research and development course completed
or respective knowledge and skills required.
Assessment criteria
Assignments passed/not passed
Exam graded 0-5
Assessment scale
1-5
Failed (0)
Failing to reach level 1 according to the evaluation criteria
Assessment criteria: level 1 (assessment scale 1–5)
1 = Student understands the basic concepts and steps of marketing research and remembers their definitions. Student is able to plan the main steps of marketing research.
Assessment criteria: level 3 (assessment scale 1–5)
3 = Student understands the basic concepts and steps of marketing research and is able to explain them. Student is able to plan and implement the main steps in a simple marketing research project by using the basic methods.
Assessment criteria: level 5 (assessment scale 1–5)
5 = Student masters and is able to use of the basic concepts of marketing research fluently. Student is able to apply different methods and tools in planning and implementing different types of marketing research projects. Student is able to justify the selection and use all research methods on the course. Student understands the practical implications of research results in marketing management and decision making.
Enrollment
01.07.2022 - 04.09.2022
Timing
05.09.2022 - 02.12.2022
Number of ECTS credits allocated
4 op
Mode of delivery
Contact teaching
Unit
Faculty of Business and Hospitality Management (LAB)
Campus
Lappeenranta Campus
Teaching languages
- English
Degree programmes
- Bachelor's Degree Programme in Tourism and Hospitality Management
Teachers
- Tuuli Mirola
Scheduling groups
- Lectures (Size: 0. Open UAS: 0.)
- Exam (Size: 0. Open UAS: 0.)
Groups
-
LLPRHOMA20S
-
LLPREX22SIB
-
LLPREX22SH
Small groups
- Lectures
- Exam
Learning outcomes
After completing the course student is able to
- identify different types marketing research
- plan a marketing research step by step
- collect primary and secondary research data
- plan and apply different types of surveys, interviews, observations and experiments
- report research results
- use marketing research as decision-making support
Implementation and methods of teaching
Contact lessons on campus, compulsory assignments
Timing and attendance
Lessons according to timetable, schedule of the assignments at the beginning of the course
Learning material and recommended literature
Lecture material by the teacher, assignments and their presentations, course book: Tony Proctor: Essentials of Marketing Research (selected chapters).
Exam retakes
Course exam on the last lessons according to timetable.
Reexam dates announced at the beginning of the course.
Learning environment
Lessons and Moodle
Student time use and work load
4 cr = 108 hours of student work: lessons 44 hours, assignments 25 hours, self-studying
Contents
Features, types and process of marketing research; Research plan; Sampling; Measurement and scaling; Surveys and questionnaire design; Interviews; Projective techniques; Observations and experiments; Data collection and Reporting.
Additional information for students: previous knowledge etc.
Quantitative research methods
and
Qualitative research methods
courses completed
or respective knowledge and skills required.
Assessment criteria
Assignments passed/not passed
Exam graded 0-5
Assessment scale
1-5
Failed (0)
Failing to reach level 1 according to the evaluation criteria
Assessment criteria: level 1 (assessment scale 1–5)
1 = Student understands the basic concepts and steps of marketing research and remembers their definitions. Student is able to plan the main steps of marketing research.
Assessment criteria: level 3 (assessment scale 1–5)
3 = Student understands the basic concepts and steps of marketing research and is able to explain them. Student is able to plan and implement the main steps in a simple marketing research project by using the basic methods.
Assessment criteria: level 5 (assessment scale 1–5)
5 = Student masters and is able to use of the basic concepts of marketing research fluently. Student is able to apply different methods and tools in planning and implementing different types of marketing research projects. Student is able to justify the selection and use all research methods on the course. Student understands the practical implications of research results in marketing management and decision making.
Enrollment
19.11.2021 - 14.01.2022
Timing
10.01.2022 - 22.04.2022
Number of ECTS credits allocated
4 op
Mode of delivery
Contact teaching
Unit
Faculty of Business and Hospitality Management (LAB)
Campus
Lappeenranta Campus
Teaching languages
- English
Seats
10 - 50
Degree programmes
- Bachelor's Degree Programme in International Business
Teachers
- Tuuli Mirola
Scheduling groups
- Luennot 1 (Size: 0. Open UAS: 0.)
- Tentti 1 (Size: 0. Open UAS: 0.)
Groups
-
IB19Bachelor's Degree Programme in International Business 19S, Lappeenranta
-
LLPREX22KIB
Small groups
- Luennot 1
- Tentti 1
Learning outcomes
After completing the course student is able to
- identify different types marketing research
- plan a marketing research step by step
- collect primary and secondary research data
- plan and apply different types of surveys, interviews, observations and experiments
- report research results
- use marketing research as decision-making support
Implementation and methods of teaching
Contact lessons on campus, compulsory assignments
Timing and attendance
Lessons according to timetable, schedule of the assignments announced at the beginning of the course
Learning material and recommended literature
Lecture material by the teacher, assignments, course book: Tony Proctor: Essentials of Marketing Research (selected chapters).
Exam retakes
Course exam on the last lessons according to timetable.
Reexam dates announced at the beginning of the course.
Learning environment
Lessons and Moodle
Student time use and work load
4 cr = 108 hours of student work: lessons 50 hours, assignments 25 hours, self-studying
Contents
Features, types and process of marketing research; Research plan; Sampling; Measurement and scaling; Surveys and questionnaire design; Interviews; Projective techniques; Observations and experiments; Data collection and Reporting.
Additional information for students: previous knowledge etc.
Quantitative research methods
and
Qualitative research methods
courses completed
or respective knowledge and skills required.
Assessment criteria
Assignments passed/not passed
Exam graded 0-5
Assessment scale
1-5
Failed (0)
Failing to reach level 1 according to the evaluation criteria
Assessment criteria: level 1 (assessment scale 1–5)
1 = Student understands the basic concepts and steps of marketing research and remembers their definitions. Student is able to plan the main steps of marketing research.
Assessment criteria: level 3 (assessment scale 1–5)
3 = Student understands the basic concepts and steps of marketing research and is able to explain them. Student is able to plan and implement the main steps in a simple marketing research project by using the basic methods.
Assessment criteria: level 5 (assessment scale 1–5)
5 = Student masters and is able to use of the basic concepts of marketing research fluently. Student is able to apply different methods and tools in planning and implementing different types of marketing research projects. Student is able to justify the selection and use all research methods on the course. Student understands the practical implications of research results in marketing management and decision making.