Buying BehaviorLaajuus (4 cr)
Code: KLI1268
Credits
4 op
Objective
Student understands customer's buying process in both B-to-C and B-to-B business environment and knows how to plan operations of value creation and marketing accordingly.
Code: KLI1268
4 op
Student understands customer's buying process in both B-to-C and B-to-B business environment and knows how to plan operations of value creation and marketing accordingly.