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Marketing LogisticsLaajuus (3 cr)

Code: KLI1267

Credits

3 op

Objective

To understand the role and importance of distribution logistics and customer service in supply chain development. To have basic knowledge and skills needed in operative customer service work and development of customer service processes.

Enrollment

19.11.2021 - 14.01.2022

Timing

17.01.2022 - 30.04.2022

Number of ECTS credits allocated

3 op

Virtual portion

3 op

Mode of delivery

Distance learning

Unit

Faculty of Business and Hospitality Management (LAB)

Campus

Lappeenranta Campus

Teaching languages
  • English
Seats

10 - 50

Degree programmes
  • Bachelor's Degree Programme in International Business
Teachers
  • Sari Jokimies
Scheduling groups
  • Verkkoluento 1 (Size: 0. Open UAS: 0.)
  • Seminaari 1 (Size: 0. Open UAS: 0.)
Groups
  • LLPRIB20S
  • LLPREX22KIB
Small groups
  • Online lecture
  • Presentations

Learning outcomes

To understand the role and importance of distribution logistics and customer service in supply chain development. To have basic knowledge and skills needed in operative customer service work and development of customer service processes.

Implementation and methods of teaching

Lectures, assignments, case study

Timing and attendance

Online in Zoom/Teams.

Introduction lecture at 14.00 on 18.1.2022 https://lut.zoom.us/j/65125084331?pwd=WHNRTE5hd3QzTFlvQTlkRFVFb0Zndz09&from=addon.

More detailed information about timetables see TimeEdit.

Learning material and recommended literature

Will be found in Moodle.

Learning environment

Online lectures, group assignments.Presentations online.

Student time use and work load

Course is 80 hours of student's work

Contents

Marketing logistics basic concepts.Distribution channels.Customer service in logistics.Distribution and e-tailing.Reverse logistics.Packaging, unitizing.Outsourcing logistics services.

Additional information for students: previous knowledge etc.

Logistics courses 10 cr or similar knowledge of logistics and supply chain.

Assessment criteria

Assignments, presentations.

Assessment scale

1-5

Failed (0)

Student is not able to express the main concepts

Assessment criteria: level 1 (assessment scale 1–5)

Student knows the main concepts and is able to pick up the main elements from the written case descriptions and make report on time.

Assessment criteria: level 3 (assessment scale 1–5)

Student has good knowledge of the relevant concepts and is able to make case assignments and reportsproperly on time.

Assessment criteria: level 5 (assessment scale 1–5)

Student has an excellent understanding of the relevant concepts and is able to use theoretical knowledge in case assignments. Is able to make excellent reports on time.