Networking and Social Media in TourismLaajuus (3 op)
Tunnus: KMR0624
Laajuus
3 op
Osaamistavoitteet
To familiarise students with the basics of business networking and central concepts of cooperation and collaborative activity in tourism trade.
Introduces variety of networks and tools for networking.
Students will learn definition and content of social capital related to tourism.
Tools and analytics for building, managing and measuring social capital.