Study Guide

Learning outcomes

The student is able to
- produce graphic symbols according to the desired design
- verbalise the role of visual identity as part of marketing communications
- conceptualise the intended visual identity
- describe and apply the design management approach

Implementation and methods of teaching

Lectures, tasks, presentations and discussions.

Timing and attendance

The schedule is in the course's Moodle environment. Obligatory presence on the first day, lectures and presentations. There is no need for additional tasks when absent but tasks have to do within given time.

Learning material and recommended literature

Learning materials and the list of literature are in course's Moodle environment.

Alternative completion methods

Presented evidence of experience and learned skills e.g. in work life.

Working life cooperation

If possible the main task is a co-operation project.

Learning environment

At Mukkulankatu campus and Moodle learning environment.

Student time use and work load

Tasks 65 %, lectures 10 %, literature ja learning tasks 10 %, presentations and discussions 15 %.

Contents

During the course we will find out the elements of visual identity and how to build target orientated identity. The main task is to design a visual identity using the learnt methods and processes.

Additional information for students: previous knowledge etc.

Basic studies of graphic design, art and typography. Basic skills of using vector graphics and layout software, e.g. Adobe Illustrator and InDesign.

Assessment criteria

Tasks 80 %, presentations and discussions 20 %.

Assessment scale

1-5

Assessment criteria: level 1 (assessment scale 1–5)

A1 Is able to consistently use the professional terminology of visual identity design and branding and argue actions using industry methods
B1 Is able to apply diversely learnt methods and processes
C3 Is able to act customer-orientated

Assessment criteria: level 3 (assessment scale 1–5)

A1 Is able to use broad-based the professional terminology of visual identity design and communicate taking in consideration the target group
B1 Is able to choose suitable methods and processes for actions and argue the decisions.
C3 Is able to take appropriately in consideration the needs of the target group.

Assessment criteria: level 5 (assessment scale 1–5)

A1 Is able to expertly use the professional methods of visual identity design and based on those build a functional visual identity
B1 Is able to choose, combine and develop suitable methods and processes for actions
C3 Is able to take responsibility of the whole service process.