Communication StrategiesLaajuus (5 cr)
Code: YL00CN91
Credits
5 op
Teaching language
- Finnish
Responsible person
- Petra Yli-Kovero
Objective
Student
- is able to understand the basics of modern multichannel communications
- is able manage communication strategies
- is able analyze and measure the effectiveness of communication actions
Enrollment
06.05.2024 - 30.08.2024
Timing
07.10.2024 - 30.12.2024
Number of ECTS credits allocated
5 op
Virtual portion
5 op
Mode of delivery
Distance learning
Unit
Faculty of Business and Hospitality Management (LAB)
Campus
E-campus
Teaching languages
- Finnish
Seats
20 - 40
Degree programmes
- Master’s Degree Programme in Business Administration, Customer Oriented Business Development
Teachers
- Sami Lanu
Scheduling groups
- Verkkoluento 1 (Size: 0. Open UAS: 0.)
- Verkkoluento 2 (Size: 0. Open UAS: 0.)
- Verkkoluento 3 (Size: 0. Open UAS: 0.)
Groups
-
LLPRYASLI24KV
Small groups
- Online lecture 1
- Online lecture 2
- Online lecture 3
Learning outcomes
Student
- is able to understand the basics of modern multichannel communications
- is able manage communication strategies
- is able analyze and measure the effectiveness of communication actions
Assessment scale
1-5
Enrollment
15.05.2023 - 01.09.2023
Timing
09.11.2023 - 31.12.2023
Number of ECTS credits allocated
5 op
Virtual portion
5 op
Mode of delivery
Distance learning
Unit
Faculty of Business and Hospitality Management (LAB)
Campus
E-campus
Teaching languages
- Finnish
Degree programmes
- Master’s Degree Programme in Business Administration, Customer Oriented Business Development
Teachers
- Sami Lanu
Scheduling groups
- Verkkoluento 1 (Size: 0. Open UAS: 0.)
- Verkkoluento 2 (Size: 0. Open UAS: 0.)
- Verkkoluento 3 (Size: 0. Open UAS: 0.)
Groups
-
LLPRYASLI23KV
Small groups
- Verkkoluento 1
- Verkkoluento 2
- Verkkoluento 3
Learning outcomes
Student
- is able to understand the basics of modern multichannel communications
- is able manage communication strategies
- is able analyze and measure the effectiveness of communication actions
Assessment scale
1-5
Enrollment
15.08.2022 - 04.09.2022
Timing
03.11.2022 - 31.12.2022
Number of ECTS credits allocated
5 op
Virtual portion
5 op
Mode of delivery
Distance learning
Unit
Faculty of Business and Hospitality Management (LAB)
Campus
E-campus, Lappeenranta
Teaching languages
- Finnish
Seats
20 - 40
Degree programmes
- Master’s Degree Programme in Business Administration, Customer Oriented Business Development
Teachers
- Sami Lanu
Scheduling groups
- Verkkoluento 1 (Size: 0. Open UAS: 0.)
- Verkkoluento 2 (Size: 0. Open UAS: 0.)
- Verkkoluento 3 (Size: 0. Open UAS: 0.)
Groups
-
LLPRYASLI22KVAsiakassuuntautuneen liiketoiminnan kehittäminen (YAMK) 22KV Lappeenranta
Small groups
- Verkkoluento 1
- Verkkoluento 2
- Verkkoluento 3
Learning outcomes
Student
- is able to understand the basics of modern multichannel communications
- is able manage communication strategies
- is able analyze and measure the effectiveness of communication actions
Assessment scale
1-5