Brand ManagementLaajuus (5 cr)
Code: YL00CN90
Credits
5 op
Teaching language
- Finnish
Responsible person
- Petra Yli-Kovero
Objective
Student
- is able to understand the value of a Brand
- is able to manage brand(s)
- is able to develop different brand strategies and hierarchies
Enrollment
20.11.2023 - 18.01.2024
Timing
24.01.2024 - 31.05.2024
Number of ECTS credits allocated
5 op
Virtual portion
5 op
Mode of delivery
Distance learning
Unit
Faculty of Business and Hospitality Management (LAB)
Campus
E-campus
Teaching languages
- Finnish
Seats
20 - 40
Degree programmes
- Master’s Degree Programme in Business Administration, Customer Oriented Business Development
Teachers
- Sami Lanu
Scheduling groups
- Verkkoluento 1 (Size: 0. Open UAS: 0.)
- Verkkoluento 2 (Size: 0. Open UAS: 0.)
- Verkkoluento 3 (Size: 0. Open UAS: 0.)
Groups
-
LLPRYASLI24KV
Small groups
- Online lecture 1
- Online lecture 2
- Online lecture 3
Learning outcomes
Student
- is able to understand the value of a Brand
- is able to manage brand(s)
- is able to develop different brand strategies and hierarchies
Assessment scale
1-5
Enrollment
21.11.2022 - 15.01.2023
Timing
26.01.2023 - 28.05.2023
Number of ECTS credits allocated
5 op
Virtual portion
5 op
Mode of delivery
Distance learning
Unit
Faculty of Business and Hospitality Management (LAB)
Campus
E-campus
Teaching languages
- Finnish
Seats
20 - 40
Degree programmes
- Master’s Degree Programme in Business Administration, Customer Oriented Business Development
Teachers
- Sami Lanu
Scheduling groups
- Verkkoluento 1 (Size: 0. Open UAS: 0.)
- Verkkoluento 2 (Size: 0. Open UAS: 0.)
- Verkkoluento 3 (Size: 0. Open UAS: 0.)
Groups
-
LLPRYASLI23KV
Small groups
- Verkkoluento 1
- Verkkoluento 2
- Verkkoluento 3
Learning outcomes
Student
- is able to understand the value of a Brand
- is able to manage brand(s)
- is able to develop different brand strategies and hierarchies
Assessment scale
1-5
Enrollment
19.11.2021 - 18.01.2022
Timing
01.01.2022 - 31.05.2022
Number of ECTS credits allocated
5 op
Virtual portion
5 op
Mode of delivery
Distance learning
Unit
Faculty of Business and Hospitality Management (LAB)
Campus
E-campus, Lappeenranta
Teaching languages
- Finnish
Seats
10 - 40
Degree programmes
- Master’s Degree Programme in Business Administration, Customer Oriented Business Development
Teachers
- Sami Lanu
Scheduling groups
- Verkkoluento 1 (Size: 0. Open UAS: 0.)
- Verkkoluento 2 (Size: 0. Open UAS: 0.)
- Verkkoluento 3 (Size: 0. Open UAS: 0.)
Groups
-
LLPRYASLI22KVAsiakassuuntautuneen liiketoiminnan kehittäminen (YAMK) 22KV Lappeenranta
Small groups
- Verkkoluento 1
- Verkkoluento 2
- Verkkoluento 3
Learning outcomes
Student
- is able to understand the value of a Brand
- is able to manage brand(s)
- is able to develop different brand strategies and hierarchies
Assessment scale
1-5