Sales and Creating Customer RelationshipsLaajuus (5 cr)
Code: YL00CN97
Credits
5 op
Teaching language
- Finnish
Responsible person
- Petra Yli-Kovero
Objective
Student
- is able to understand customer buying behaviour and its possible changes
- is able to recognize the factors of successful selling in the sales process
- is able to understand the value of customer relationships in the business development
Enrollment
06.05.2024 - 30.08.2024
Timing
16.09.2024 - 08.12.2024
Number of ECTS credits allocated
5 op
Virtual portion
5 op
Mode of delivery
Distance learning
Unit
Faculty of Business and Hospitality Management (LAB)
Campus
E-campus
Teaching languages
- Finnish
Seats
20 - 60
Degree programmes
- Master’s Degree Programme in Business Administration, Customer Oriented Business Development
Teachers
- Anu Kurvinen
Scheduling groups
- Verkkoluento 1 (Size: 0. Open UAS: 0.)
Groups
-
LLPRYASLI24KV
Small groups
- Online lecture 1
Learning outcomes
Student
- is able to understand customer buying behaviour and its possible changes
- is able to recognize the factors of successful selling in the sales process
- is able to understand the value of customer relationships in the business development
Assessment scale
1-5
Enrollment
15.05.2023 - 05.09.2023
Timing
18.09.2023 - 10.12.2023
Number of ECTS credits allocated
5 op
Virtual portion
5 op
Mode of delivery
Distance learning
Unit
Faculty of Business and Hospitality Management (LAB)
Campus
E-campus
Teaching languages
- Finnish
Degree programmes
- Master’s Degree Programme in Business Administration, Customer Oriented Business Development
Teachers
- Anu Kurvinen
Scheduling groups
- Verkkoluento (Size: 0. Open UAS: 0.)
Groups
-
LLPRYASLI23KV
Small groups
- Verkkoluento 1
Learning outcomes
Student
- is able to understand customer buying behaviour and its possible changes
- is able to recognize the factors of successful selling in the sales process
- is able to understand the value of customer relationships in the business development
Assessment scale
1-5
Enrollment
15.08.2022 - 04.09.2022
Timing
03.10.2022 - 23.12.2022
Number of ECTS credits allocated
5 op
Virtual portion
5 op
Mode of delivery
Distance learning
Unit
Faculty of Business and Hospitality Management (LAB)
Campus
E-campus, Lappeenranta
Teaching languages
- Finnish
Seats
10 - 40
Degree programmes
- Master’s Degree Programme in Business Administration, Customer Oriented Business Development
Teachers
- Anu Kurvinen
Scheduling groups
- Verkkoluento 1 (Size: 0. Open UAS: 0.)
Groups
-
LLPRYASLI22KVAsiakassuuntautuneen liiketoiminnan kehittäminen (YAMK) 22KV Lappeenranta
Small groups
- Verkkoluento 1
Learning outcomes
Student
- is able to understand customer buying behaviour and its possible changes
- is able to recognize the factors of successful selling in the sales process
- is able to understand the value of customer relationships in the business development
Contents
Tavoitteellinen myyntiprosessi muuttuvassa toimintaympäristössä
Modernin myynnin elementit
Business-to-Business -myynti
Myynnin suunnittelu ja johtaminen
Asiakassuhteen rakentaminen
Asiakasarvonluonti
Asiakkuuksien johtaminen
Assessment scale
1-5