Multichannel Customer StrategiesLaajuus (5 cr)
Code: YL00DF46
Credits
5 op
Objective
Student is able to
- analyze various service channels from a business-oriented perspective
- design a multichannel customer strategy to enhance the customer experience
- apply design principles in developing customer-centric multichannel service paths
Enrollment
07.05.2025 - 31.08.2025
Timing
02.09.2025 - 19.12.2025
Number of ECTS credits allocated
5 op
Virtual portion
5 op
Mode of delivery
Distance learning
Unit
Faculty of Business and Hospitality Management (LAB)
Campus
E-campus
Teaching languages
- Finnish
Seats
20 - 40
Degree programmes
- Master’s Degree Programme in Digital Experience Design and Management (Business Administration), (in Finnish)
Teachers
- Sami Lanu
Scheduling groups
- Verkkoluento 1 (Size: 0. Open UAS: 0.)
- Verkkoluento 2 (Size: 0. Open UAS: 0.)
- Verkkoluento 3 (Size: 0. Open UAS: 0.)
Groups
-
MLTIYDKMJ25SV
-
LLTIYDKMJ25SV
Small groups
- Online lecture 1
- Online lecture 2
- Online lecture 3
Learning outcomes
Student is able to
- analyze various service channels from a business-oriented perspective
- design a multichannel customer strategy to enhance the customer experience
- apply design principles in developing customer-centric multichannel service paths
Assessment scale
1-5