Master’s Degree Programme in Culture and Arts, Design Thinking and Customer Experience
Muotoilija (ylempi AMK)
Master of Culture and Arts, Design Thinking and Customer Experience 24S, Lahti
Master of Culture and Arts, Design Thinking and Customer Experience 23S, Lahti
Enrollment
15.05.2023 - 01.09.2023
Timing
29.08.2023 - 30.05.2024
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Institute of Design and Fine Arts (LAB)
Campus
E-campus
Teaching languages
- Finnish
Degree programmes
- Master’s Degree Programme in Culture and Arts, Design Thinking and Customer Experience
Teachers
- Milla Mäkinen
- Mirja Kälviäinen
Groups
-
MLTIYMUAS23SDesign Thinking and Customer Experience
-
MLTIYTO23H
Learning outcomes
The student is able to
- follow trends in the relevant field of specialization
- critically evaluate the sources of information about the current issues in the given field of expertise
- utilize innovative approaches and current knowledge bases to develop and manage operations
Implementation and methods of teaching
The course is completed by reflecting on knowledge and skills gathered in working life: conferences, seminars, fairs, work projects, etc. The performance is carried out by writing an analytical report on a topic agreed with the tutor-teacher. The report will refer to the reflection at MA level on what essential developmental insights can be found in the material: applicable methods, experiential learning and applicable changes to development or results from which lessons can be learned. These will be reflected in a MA level report, in relation to either to student's own work or MA thesis.
Timing and attendance
The course can be taken flexibly during the academic year 2023-2024.
Learning material and recommended literature
Literature related to your own skills. In addition, basic literature on design thinking can be used.
Working life cooperation
The student's own employer or other co-operating organisation related to their skills
Student time use and work load
Completion of a project or participation in an event or conference and writing a YAMK-level analytical report 133 h in total
Assessment criteria
Assessment is based on a pass/fail scale.
The performance may be rejected or the report may be supplemented if the knowledge base provided in the report is limited and/or unsubstantiated, and if it shows a superficial level of expertise. Sources are not appropriate. References and citations are missing and/or incorrect and do not follow appropriate guidelines. The student demonstrates poor knowledge base building and fails to recognise the need for change in the field. Written and visual communication is very poor.
Assessment scale
Approved/Failed
Failed (0)
The knowledge base is limited and/or partly unsubstantiated, and shows a superficial knowledge of the subject. Sources are inappropriate and/or used in a haphazard manner. References and citations are missing and/or incorrect and do not follow appropriate guidelines. The student does not demonstrate a good understanding of the knowledge base and does not recognise the need for change in the field. Written and visual communication is very poor.
Enrollment
15.05.2023 - 01.09.2023
Timing
28.08.2023 - 28.05.2024
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Institute of Design and Fine Arts (LAB)
Campus
E-campus, Lahti
Teaching languages
- English
Degree programmes
- Master’s Degree Programme in Culture and Arts, Design Thinking and Customer Experience
- Master’s Degree Programme in Culture and Arts, Digital Solutions for the Design and Media
Teachers
- Heikki Nuutinen
Scheduling groups
- Verkkoluento 1 (Size: 0. Open UAS: 0.)
Groups
-
MLTIYMDR23S
-
MLTIYMUAS23SDesign Thinking and Customer Experience
-
MLTIYTO23H
Small groups
- Verkkoluento 1
Learning outcomes
Students
know how to justify and apply the different ideation and analysis tools and means of brand management and development
know how to analyse, build and manage brand identity in the recommendation based markets with multiple channels and visual means
Implementation and methods of teaching
This is a virtual course where You complete assignments on analysing and developing brand solutions. Before accepting to course, you are required to do prework. Study material is in the Moodle consists of the meaning of brand and the different aspects and modern methods of brand development and management, including examples of visual communication of brands. Additional reading material is also recommended for those interested in it. The tasks demand to analyse and developing some real brand. Task one is the brand analysis according to the subtasks and methods are given in the Moodle material. Task two is brand development, according to the subtasks and methods are given in the Moodle material. At the end, you also need to comment on some other student's tasks. Joint feedback is given after the return day of the task.
Timing and attendance
You can apply for the course by writing a summary of given materials (see the Moodle-page) by October 7th 2022 by 23:59. Preliminary application deadline is 10.9.2022. Next possibility is spring 2023. After accepted return of summary, You will be given task to analyze and develop a brand of your choise and the assess work of one fellow student. After this you will have joint feedback from the teachers and give your own course feedback in Moodle.
Learning material and recommended literature
Detailed study material in the Moodle.
Pre-course readings:
BOOKS
CATHARINE SLADE: Creating a Brand Identity: A Guide for Designers (2016) Link for ebook in Finna (accessible with your student credentials) https://masto.finna.fi/Record/nelli16_phkk.3710000000666545
Link for the eBook in Amazon, for reading reviews and buying if interested https://www.amazon.com/Creating-Brand-Identity-Guide-Designers-ebook/dp/B01FFNHEV4/ref=tmm_kin_swatch_0?_encoding=UTF8&qid=&sr=
REQUIREMENT:
The whole book
KOTLER, PHILIP; KARTAJAYA, HERMAWAN; SETIAWAN, IWAN Marketing 4.0 (2016)
Link for ebook in Finna (accessible with your student credentials) https://masto.finna.fi/Record/nelli16_phkk.3710000000952392 Link for the eBook in Amazon, for reading reviews and buying if interested https://www.amazon.com/Marketing-4-0-Moving-Traditional-Digital-ebook/dp/B01MXMZE4T
REQUIREMENT:
Prologue "From Marketing 3.0 to Marketing 4.0" (pages XV-XVII on start of the book)
Chapter 4 on Part II: "Marketing 4.0 in the Digital Economy" (pages 65-75 in printed book)
Chapters 8-11 + epilogue on Part III (pages 107-171 in printed book) "Tactical Marketing Applications in the Digital Economy"
Learning environment
Virtual in Moodle
Student time use and work load
1. Read and listen to the resource material (23 hours of workload). You can also get to know the brand related issues by reading or browsing some literature and lists of the books is available in the material.
2. Choose a company or an organisation for brand analysis. Analyse this brand according to the instructions given in the section 2 (40 hours of workload, 40 % of the assessement grade).
3. Make a plan for the development of the brand according to the instructions given in the section 3 (60 hours of workload, 50 % of the assessement grade)
4. Comment on and assess some other student's analysis and development plan in the comment discussion folder on the section 4 (10 hours of the workload, 10 % of the assessement grade)
Contents
The course content is about the meaning of brand and the different aspects of and methods for brand development and management. The tasks include both brand analysis of an existing brand and a connected brand development task. The transfer from the abstract brand vision and attributes to the concrete touchpoints and visualisations is important part of the tasks.
Assessment criteria
The assessement is from the brand analysis task 40 % of the grade and the brand development task 50 % of the grade. The justifications of the analysis and development results presented are a vital part of the assessement. The comments on other students work will be 10 % of the grade.
Assessment scale
1-5
Assessment criteria: level 1 (assessment scale 1–5)
Student
knows how to apply the different brand analysis and development tools as a means to develop the brand identity according to the business strategy
knows how to develop and renew for the brand execution relevant multiple channels and visual means according to the brand identity and customer/stakeholder demands.
Assessment criteria: level 3 (assessment scale 1–5)
Student
demonstrates capabilities in developing brand considering entrepreneurial value
Is capable of finding connections between multiple channels and visual means for branding providing for consistency in brand execution.
Assessment criteria: level 5 (assessment scale 1–5)
Student
demonstrates capabilities in leading the brand development and the connected, thoroughly justified value solutions
is capable of creating innovative solutions for the brand challenges.
Enrollment
15.05.2023 - 01.09.2023
Timing
29.08.2023 - 31.07.2024
Number of ECTS credits allocated
30 op
Mode of delivery
Contact teaching
Unit
Institute of Design and Fine Arts (LAB)
Campus
Lahti Campus
Teaching languages
- Finnish
Degree programmes
- Master’s Degree Programme in Culture and Arts, Design Thinking and Customer Experience
Teachers
- Milla Mäkinen
- Mirja Kälviäinen
- Jaana Loipponen
- Annukka Kivisaari
- Mirva Rainio
Scheduling groups
- Verkkoluento (Size: 0. Open UAS: 0.)
Groups
-
MLTIYMUAS23SDesign Thinking and Customer Experience
Small groups
- Verkkoluento 1
Learning outcomes
The student is able to
- describe the objectives and core contents of their thesis
- plan and describe the stages of the thesis process
- take into account the possible research permit and copyright issues.
- implement the thesis on the basis of an approved thesis plan
- present the results or output of their thesis
- report on their thesis in writing in accordance with the thesis guidelines of LAB University of Applied Sciences
- as a maturity test, write a blog post, a press release or an article.
Assessment scale
1-5
Enrollment
20.11.2023 - 31.01.2024
Timing
15.03.2024 - 30.04.2024
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Institute of Design and Fine Arts (LAB)
Campus
Lahti Campus
Teaching languages
- Finnish
Degree programmes
- Master’s Degree Programme in Culture and Arts, Design Thinking and Customer Experience
Teachers
- Harri Heikkilä
Scheduling groups
- Luennot (Size: 0. Open UAS: 0.)
Groups
-
MLTIYMDR23S
-
MLTIYMUAS23SDesign Thinking and Customer Experience
-
MLTIYTO23H
Small groups
- Lecture
Learning outcomes
The student is able to
- design and implement simple user testing
- understand specific features of designing for touch screen devices
- use modern expert evaluation methods and reporting
- create an interactive prototype for mobile app.
Implementation and methods of teaching
Teaching will take place on Zoom, including lectures, exercises, literature, and a development assignment. The course is especially suitable for students who intend to use usability research in their thesis and are interested in UX/UI design for mobile devices. The preliminary assignment of the course opens in Moodle one month before the first lecture.
Priority is given to students in the field of design. The maximum is 26 students. The course emphasises the perspective of visual communication and utilises related software, mainly Figma. Additional reading is recommended for students outside the realm of design.
The course includes a development task for a mobile digital solution.
Timing and attendance
Tentative program: https://www.dropbox.com/scl/fi/whh6fz6fxmbhu9p7ul4al/uxuimob24.png?rlkey=vsytcr3uz01khc3y7z3rcm6wj&dl=0
Learning material and recommended literature
McKay, Everett N
UI is Communication: How to Design Intuitive, User Centered Interfaces by Focusing on Effective Communication
Morgan Kaufmann (2013)
https://lut.primo.exlibrisgroup.com/permalink/358FIN_LUT/b5ag28/alma992026486806254
(preliminary work will be given from this book)
Additional reading:
Cooper, Alan (2014):
About Face: The Essentials of Interaction Design
https://lut.primo.exlibrisgroup.com/permalink/358FIN_LUT/1hujjmv/cdi_skillsoft_books24x7_bks00063431
(eBook)
Hoober, Steven (2021)
Touch Design for Mobile Interfaces
Smashing Media
https://lut.primo.exlibrisgroup.com/permalink/358FIN_LUT/b5ag28/alma992041119506254
Näyte: https://www.smashingmagazine.com/provide/eBooks/touch-design-for-mobile/touch-design-for-mobile-interfaces-sample-chapter.pdf
Koponen, Juuso; Hildén, Jonatan; Vapaasalo, Tapio (2016) (pages 69–77; 326–327)
Tieto näkyväksi: informaatiomuotoilun perusteet
Aalto-yliopisto, Taiteiden ja suunnittelun korkeakoulu.
https://lut.primo.exlibrisgroup.com/permalink/358FIN_LUT/1ricsah/alma991595253906254
Figma-tutorials
https://www.figma.com/community/file/1199724949260413441
https://www.thedesignerstoolbox.com/ux-design-tools/figma-tutorials/
Contents
You will learn the special features and requirements of design for touchscreen devices, as well as gain an understanding how to implement basic user testing and how to report its results effectively. Also, we will get to know modern methods of expert evaluation and agile ways to build interactive prototypes for a mobile user interface. Teaching in the course will be in Finnish; slides and materials in English.
Assessment criteria
The final thesis accounts for 50% of the grade. In the final work, emphasis is placed on how well the good mobile UX/UI-practices and standards have been internalized, but innovativeness and visual implementation are also evaluated.
Assessment scale
1-5
Failed (0)
Student did not reach level 1
Assessment criteria: level 1 (assessment scale 1–5)
The student understands the practices of UX/UI design, e.g. how basic user testing works and masters the special features of design for touch-screen devices at a basic level as well as methods of expert evaluation and is able to present a simple interactive prototype for mobile software.
Assessment criteria: level 3 (assessment scale 1–5)
The student knows and manages well the practices and methods of UX/UI design, e.g. how standard user testing works and knows how to plan and implement one if necessary, knows the special features of design for touch-screen devices as well as modern expert evaluation methods and is able to implement an interactive prototype of mobile software in accordance with good UX/UI practices.
Assessment criteria: level 5 (assessment scale 1–5)
The student knows and manages excellently the of UX/UI design practices and methods, can e.g. plan, implement and report standard-compliant user testing without problems, master the special features of design for touch-screen devices as well as modern expert evaluation methods as well as is able to implement an interactive prototype of mobile software in accordance with the best practices of UX/UI design.
Enrollment
06.05.2024 - 30.08.2024
Timing
01.08.2024 - 25.08.2024
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Institute of Design and Fine Arts (LAB)
Campus
Lahti Campus
Teaching languages
- Finnish
Degree programmes
- Master’s Degree Programme in Culture and Arts, Design Thinking and Customer Experience
Teachers
- Milla Mäkinen
Groups
-
MLTIYMUAS24S
Learning outcomes
The student is able to
- follow trends in the relevant field of specialization
- critically evaluate the sources of information about the current issues in the given field of expertise
- utilize innovative approaches and current knowledge bases to develop and manage operations
Assessment scale
1-5
Enrollment
06.05.2024 - 30.08.2024
Timing
01.08.2024 - 31.07.2025
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Institute of Design and Fine Arts (LAB)
Campus
Lahti Campus
Teaching languages
- English
Degree programmes
- Master’s Degree Programme in Culture and Arts, Design Thinking and Customer Experience
Teachers
- Heikki Nuutinen
Teacher in charge
Tero Leponiemi
Groups
-
MLTIYMUAS24S
Learning outcomes
Students
know how to justify and apply the different ideation and analysis tools and means of brand management and development
know how to analyse, build and manage brand identity in the recommendation based markets with multiple channels and visual means
Assessment scale
1-5
Enrollment
06.05.2024 - 30.08.2024
Timing
01.08.2024 - 31.12.2025
Number of ECTS credits allocated
30 op
Mode of delivery
Contact teaching
Unit
Institute of Design and Fine Arts (LAB)
Campus
Lahti Campus
Teaching languages
- Finnish
Degree programmes
- Master’s Degree Programme in Culture and Arts, Design Thinking and Customer Experience
Teachers
- Milla Mäkinen
- Mirja Kälviäinen
Groups
-
MLTIYMUAS24S
Learning outcomes
The student is able to
- describe the objectives and core contents of their thesis
- plan and describe the stages of the thesis process
- take into account the possible research permit and copyright issues.
- implement the thesis on the basis of an approved thesis plan
- present the results or output of their thesis
- report on their thesis in writing in accordance with the thesis guidelines of LAB University of Applied Sciences
- as a maturity test, write a blog post, a press release or an article.
Assessment scale
1-5