Master’s Degree Programme in Culture and Arts, Design Thinking and Customer Experience (in Finnish)
Master of Culture and Arts
Master of Culture and Arts, Design Thinking and Customer Experience (in Finnish) 24S, Lahti
Master of Culture and Arts, Design Thinking and Customer Experience (in Finnish) 23S, Lahti
Enrollment
06.05.2024 - 30.08.2024
Timing
01.08.2024 - 25.08.2024
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Institute of Design and Fine Arts (LAB)
Campus
Lahti Campus
Teaching languages
- Finnish
Degree programmes
- Master’s Degree Programme in Culture and Arts, Design Thinking and Customer Experience (in Finnish)
Teachers
- Milla Mäkinen
Groups
-
MLTIYMUAS24S
Learning outcomes
The student is able to
- follow trends in the relevant field of specialization
- critically evaluate the sources of information about the current issues in the given field of expertise
- utilize innovative approaches and current knowledge bases to develop and manage operations
Implementation and methods of teaching
The course is completed by reflecting on knowledge and skills gathered in working life: conferences, seminars, fairs, work projects, etc. The performance is carried out by writing an analytical report on a topic agreed with the tutor-teacher. The report will refer to the reflection at MA level on what essential developmental insights can be found in the material: applicable methods, experiential learning and applicable changes to development or results from which lessons can be learned. These will be reflected in a MA level report, in relation to either to student's own work or MA thesis.
Timing and attendance
The course can be taken flexibly during the academic year.
Learning material and recommended literature
Literature related to your own skills. In addition, basic literature on design thinking can be used.
Working life cooperation
The student's own employer or other co-operating organisation related to their skills
Student time use and work load
Completion of a project or participation in an event or conference and writing a YAMK-level analytical report 133 h in total
Assessment criteria
Assessment is based on a pass/fail scale.
The performance may be rejected or the report may be supplemented if the knowledge base provided in the report is limited and/or unsubstantiated, and if it shows a superficial level of expertise. Sources are not appropriate. References and citations are missing and/or incorrect and do not follow appropriate guidelines. The student demonstrates poor knowledge base building and fails to recognise the need for change in the field. Written and visual communication is very poor.
Assessment scale
Approved/Failed
Failed (0)
The knowledge base is limited and/or partly unsubstantiated, and shows a superficial knowledge of the subject. Sources are inappropriate and/or used in a haphazard manner. References and citations are missing and/or incorrect and do not follow appropriate guidelines. The student does not demonstrate a good understanding of the knowledge base and does not recognise the need for change in the field. Written and visual communication is very poor.
Enrollment
20.11.2024 - 03.01.2025
Timing
01.08.2024 - 31.07.2025
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Institute of Design and Fine Arts (LAB)
Campus
Lahti Campus
Teaching languages
- English
Degree programmes
- Master’s Degree Programme in Culture and Arts, Design Thinking and Customer Experience (in Finnish)
- Master’s Degree Programme in Culture and Arts, Digital Solutions for the Design and Media (in Finnish)
Teachers
- Heikki Nuutinen
Teacher in charge
Tero Leponiemi
Scheduling groups
- Verkkoluento (Size: 0. Open UAS: 0.)
Groups
-
MLTIYMDR24S
-
MLTIYMUAS24S
Small groups
- Online lecture 1
Learning outcomes
Students
know how to justify and apply the different ideation and analysis tools and means of brand management and development
know how to analyse, build and manage brand identity in the recommendation based markets with multiple channels and visual means
Implementation and methods of teaching
This is a virtual course where You complete assignments on analysing and developing brand solutions. Before accepting to course, you are required to do prework. Study material is in the Moodle consists of the meaning of brand and the different aspects and modern methods of brand development and management, including examples of visual communication of brands. Additional reading material is also recommended for those interested in it. The tasks demand to analyse and developing some real brand. Task one is the brand analysis according to the subtasks and methods are given in the Moodle material. Task two is brand development, according to the subtasks and methods are given in the Moodle material. At the end, you also need to comment on some other student's tasks. Joint feedback is given after the return day of the task.
Timing and attendance
You can apply for the course by writing a summary of given materials (see the Moodle-page). After accepted return of summary, You will be given task to analyze and develop a brand of your choise and the assess work of one fellow student. After this you will have joint feedback from the teachers and give your own course feedback in Moodle.
Learning material and recommended literature
Detailed study material in the Moodle.
Pre-course readings:
BOOKS
CATHARINE SLADE: Creating a Brand Identity: A Guide for Designers (2016) Link for ebook in Finna (accessible with your student credentials) https://masto.finna.fi/Record/nelli16_phkk.3710000000666545
Link for the eBook in Amazon, for reading reviews and buying if interested https://www.amazon.com/Creating-Brand-Identity-Guide-Designers-ebook/dp/B01FFNHEV4/ref=tmm_kin_swatch_0?_encoding=UTF8&qid=&sr=
REQUIREMENT:
The whole book
KOTLER, PHILIP; KARTAJAYA, HERMAWAN; SETIAWAN, IWAN Marketing 4.0 (2016)
Link for ebook in Finna (accessible with your student credentials) https://masto.finna.fi/Record/nelli16_phkk.3710000000952392 Link for the eBook in Amazon, for reading reviews and buying if interested https://www.amazon.com/Marketing-4-0-Moving-Traditional-Digital-ebook/dp/B01MXMZE4T
REQUIREMENT:
Prologue "From Marketing 3.0 to Marketing 4.0" (pages XV-XVII on start of the book)
Chapter 4 on Part II: "Marketing 4.0 in the Digital Economy" (pages 65-75 in printed book)
Chapters 8-11 + epilogue on Part III (pages 107-171 in printed book) "Tactical Marketing Applications in the Digital Economy"
Learning environment
Virtual in Moodle
Student time use and work load
1. Read and listen to the resource material (23 hours of workload). You can also get to know the brand related issues by reading or browsing some literature and lists of the books is available in the material.
2. Choose a company or an organisation for brand analysis. Analyse this brand according to the instructions given in the section 2 (40 hours of workload, 40 % of the assessement grade).
3. Make a plan for the development of the brand according to the instructions given in the section 3 (60 hours of workload, 50 % of the assessement grade)
4. Comment on and assess some other student's analysis and development plan in the comment discussion folder on the section 4 (10 hours of the workload, 10 % of the assessement grade)
Contents
The course content is about the meaning of brand and the different aspects of and methods for brand development and management. The tasks include both brand analysis of an existing brand and a connected brand development task. The transfer from the abstract brand vision and attributes to the concrete touchpoints and visualisations is important part of the tasks.
Assessment criteria
The assessement is from the brand analysis task 40 % of the grade and the brand development task 50 % of the grade. The justifications of the analysis and development results presented are a vital part of the assessement. The comments on other students work will be 10 % of the grade.
Assessment scale
1-5
Assessment criteria: level 1 (assessment scale 1–5)
Student
knows how to apply the different brand analysis and development tools as a means to develop the brand identity according to the business strategy
knows how to develop and renew for the brand execution relevant multiple channels and visual means according to the brand identity and customer/stakeholder demands.
Assessment criteria: level 3 (assessment scale 1–5)
Student
demonstrates capabilities in developing brand considering entrepreneurial value
Is capable of finding connections between multiple channels and visual means for branding providing for consistency in brand execution.
Assessment criteria: level 5 (assessment scale 1–5)
Student
demonstrates capabilities in leading the brand development and the connected, thoroughly justified value solutions
is capable of creating innovative solutions for the brand challenges.
Enrollment
20.11.2024 - 03.01.2025
Timing
01.08.2024 - 31.12.2025
Number of ECTS credits allocated
30 op
Mode of delivery
Contact teaching
Unit
Institute of Design and Fine Arts (LAB)
Campus
Lahti Campus
Teaching languages
- Finnish
Degree programmes
- Master’s Degree Programme in Culture and Arts, Design Thinking and Customer Experience (in Finnish)
Teachers
- Milla Mäkinen
- Mirja Kälviäinen
- Harri Heikkilä
Scheduling groups
- Verkkoluento (Size: 0. Open UAS: 0.)
Groups
-
MLTIYMUAS24S
Small groups
- Online lecture 1
Learning outcomes
The student is able to
- describe the objectives and core contents of their thesis
- plan and describe the stages of the thesis process
- take into account the possible research permit and copyright issues.
- implement the thesis on the basis of an approved thesis plan
- present the results or output of their thesis
- report on their thesis in writing in accordance with the thesis guidelines of LAB University of Applied Sciences
- as a maturity test, write a blog post, a press release or an article.
Assessment scale
1-5
Enrollment
20.11.2024 - 03.01.2025
Timing
01.01.2025 - 31.07.2025
Number of ECTS credits allocated
5 op
Virtual portion
3.5 op
RDI portion
3 op
Mode of delivery
30 % Contact teaching, 70 % Distance learning
Unit
Institute of Design and Fine Arts (LAB)
Campus
Lahti Campus
Teaching languages
- Finnish
Seats
15 - 30
Degree programmes
- Master’s Degree Programme in Culture and Arts, Design Thinking and Customer Experience (in Finnish)
Teachers
- Mirja Kälviäinen
Scheduling groups
- Luennot (Size: 0. Open UAS: 0.)
Groups
-
MLTIYMUAS24S
Small groups
- Lecture 1
Learning outcomes
Student
- can develop strategies for activities by applying design thinking
- can develop new business, value creation and action models by applying systemic thinking, future foresight, mapping, ideation and user methods
- can design, manage and facilitate co-design activities as a means to solve strategic level challenges
Implementation and methods of teaching
The course begins with getting to know the preliminary material and preparing to discuss and do group work based on the material. On the first day of face-to-face teaching, strategic design will be introduced as a lecture, tasks and discussion. The preliminary material is used as a basis in the groups on the second contact day, when we get to know systemic thinking and co-design methods and issues of strategic foresight, innovation planning and facilitation. On the third contact day, the exercise of planning co-design and implementing it is carried out as a foresight sprint, and on the fourth, the methods and facilitation experiences of this exercise and the results of the foresight sprint are analyzed. The last study task is carried out after the contact sessions as an individual application of forecasting, systemic thinking, business thinking and ideation methods to one's own development task.
Timing and attendance
Since the study course involves practical co-design work and its facilitation, participation in contact days is essential.
Schedule: 133 h of student work
A preliminary assignment to get to know the given material and related tasks 20 h
Friday 14.3. Fundamentals of strategic design Markus Kreschmer 8 h (the guest's part is not recorded)
Sat 15.3. Methods of strategic co-design 8 h
Intermediate task familiarization with co-design materials 11 h
Fri 28.3. Strategic co-design sprint 8 h
Sat 29.3. Presentation of sprint methods, reflection and analysis of results 8 h
An independent, final assignment of 70 hours applicable to one's own development task will be returned no later than 1.5.
Learning material and recommended literature
Articles and other material distributed in the e-learning environment for the preliminary assignment: Change of design in a strategic direction, social development situation, nature of design thinking, principles of current value creation, multidisciplinary development, the design of co-design.
Additional reading:
Idris Mootee. 2013. Design Thinking for Strategic Innovation. Wiley.
Design research Moodle materials: Co-design and Strategic design.
Working life cooperation
A foresight sprint is executed during the course connected to ASKO (the evolving methods of CX) project.
Student time use and work load
Since the study course involves practical co-design work and its facilitation, participation in contact days is essential.
Schedule: 133 h of student work
A preliminary assignment to get to know the given material and related tasks 20 h
Friday 14.3. Fundamentals of strategic design Markus Kreschmer 8 h (the guest's part is not recorded)
Sat 15.3. Methods of strategic co-design 8 h
Intermediate task familiarization with co-design materials 11 h
Fri 28.3. Strategic co-design sprint 8 h
Sat 29.3. Presentation of sprint methods, reflection and analysis of results 8 h
An independent, final assignment of 70 hours applicable to one's own development task will be returned no later than 1.5.
Contents
The course discusses and practices the operations of strategic design and design thinking (Design Thinking) as part of the innovation process related to business or the proactive development of organizations. This includes understanding and applying future methods to joint planning, the operating mechanisms of a front-end innovation process typical of design thinking, systemic thinking and creating customer value in new business models.
Assessment criteria
The evaluation focuses on the exercise of planning and implementing co-design in a group and the application of the development perspectives and their methods that have been reviewed and practiced in the course to an independent task aimed at one's own development task. The foresight sprint in the group makes up 40% of the grade and the independent final task 60% of the grade.
Assessment scale
1-5
Assessment criteria: level 1 (assessment scale 1–5)
can critically extract development methods from the discussion of their professional area
knows how to act strategically in his area of expertise
knows how to manage himself and act like an entrepreneur
Assessment criteria: level 3 (assessment scale 1–5)
can pick up and critically evaluate methods related to strategic design
knows how to build networks and partnerships
can assess the economic effects of operations
knows how to take responsibility for the community's goal-oriented competence development in a strategy-oriented manner
Assessment criteria: level 5 (assessment scale 1–5)
knows how to critically and innovatively use domestic and international methods related to strategic design
can evaluate and develop operations
knows how to use strategic thinking to develop solutions for renewing operations
Enrollment
20.11.2024 - 03.01.2025
Timing
01.01.2025 - 31.07.2025
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Institute of Design and Fine Arts (LAB)
Campus
Lahti Campus
Teaching languages
- Finnish
Degree programmes
- Master’s Degree Programme in Culture and Arts, Design Thinking and Customer Experience (in Finnish)
Groups
-
MLTIYMUAS24S
Learning outcomes
The student is able to
- design and implement simple user testing
- understand specific features of designing for touch screen devices
- use modern expert evaluation methods and reporting
- create an interactive prototype for mobile app.
Assessment scale
1-5