Master’s Degree Programme in Culture and Arts, Digital Solutions for the Design and Media
Medianomi (ylempi AMK)
Master of Culture and Arts, Digital Solutions for the Design and Media 24S, Lahti
Master of Culture and Arts, Digital Solutions for the Design and Media 23S, Lahti
Master of Culture and Arts, Digital Solutions for the Design and Media 22S, Lahti
Master of Culture and Arts, Digital Solutions for the Design and Media 21S, Lahti
Enrollment
15.05.2023 - 01.09.2023
Timing
28.08.2023 - 28.05.2024
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Institute of Design and Fine Arts (LAB)
Campus
E-campus, Lahti
Teaching languages
- English
Degree programmes
- Master’s Degree Programme in Culture and Arts, Design Thinking and Customer Experience
- Master’s Degree Programme in Culture and Arts, Digital Solutions for the Design and Media
Teachers
- Heikki Nuutinen
Scheduling groups
- Verkkoluento 1 (Size: 0. Open UAS: 0.)
Groups
-
MLTIYMDR23S
-
MLTIYMUAS23SDesign Thinking and Customer Experience
-
MLTIYTO23H
Small groups
- Verkkoluento 1
Learning outcomes
Students
know how to justify and apply the different ideation and analysis tools and means of brand management and development
know how to analyse, build and manage brand identity in the recommendation based markets with multiple channels and visual means
Implementation and methods of teaching
This is a virtual course where You complete assignments on analysing and developing brand solutions. Before accepting to course, you are required to do prework. Study material is in the Moodle consists of the meaning of brand and the different aspects and modern methods of brand development and management, including examples of visual communication of brands. Additional reading material is also recommended for those interested in it. The tasks demand to analyse and developing some real brand. Task one is the brand analysis according to the subtasks and methods are given in the Moodle material. Task two is brand development, according to the subtasks and methods are given in the Moodle material. At the end, you also need to comment on some other student's tasks. Joint feedback is given after the return day of the task.
Timing and attendance
You can apply for the course by writing a summary of given materials (see the Moodle-page) by October 7th 2022 by 23:59. Preliminary application deadline is 10.9.2022. Next possibility is spring 2023. After accepted return of summary, You will be given task to analyze and develop a brand of your choise and the assess work of one fellow student. After this you will have joint feedback from the teachers and give your own course feedback in Moodle.
Learning material and recommended literature
Detailed study material in the Moodle.
Pre-course readings:
BOOKS
CATHARINE SLADE: Creating a Brand Identity: A Guide for Designers (2016) Link for ebook in Finna (accessible with your student credentials) https://masto.finna.fi/Record/nelli16_phkk.3710000000666545
Link for the eBook in Amazon, for reading reviews and buying if interested https://www.amazon.com/Creating-Brand-Identity-Guide-Designers-ebook/dp/B01FFNHEV4/ref=tmm_kin_swatch_0?_encoding=UTF8&qid=&sr=
REQUIREMENT:
The whole book
KOTLER, PHILIP; KARTAJAYA, HERMAWAN; SETIAWAN, IWAN Marketing 4.0 (2016)
Link for ebook in Finna (accessible with your student credentials) https://masto.finna.fi/Record/nelli16_phkk.3710000000952392 Link for the eBook in Amazon, for reading reviews and buying if interested https://www.amazon.com/Marketing-4-0-Moving-Traditional-Digital-ebook/dp/B01MXMZE4T
REQUIREMENT:
Prologue "From Marketing 3.0 to Marketing 4.0" (pages XV-XVII on start of the book)
Chapter 4 on Part II: "Marketing 4.0 in the Digital Economy" (pages 65-75 in printed book)
Chapters 8-11 + epilogue on Part III (pages 107-171 in printed book) "Tactical Marketing Applications in the Digital Economy"
Learning environment
Virtual in Moodle
Student time use and work load
1. Read and listen to the resource material (23 hours of workload). You can also get to know the brand related issues by reading or browsing some literature and lists of the books is available in the material.
2. Choose a company or an organisation for brand analysis. Analyse this brand according to the instructions given in the section 2 (40 hours of workload, 40 % of the assessement grade).
3. Make a plan for the development of the brand according to the instructions given in the section 3 (60 hours of workload, 50 % of the assessement grade)
4. Comment on and assess some other student's analysis and development plan in the comment discussion folder on the section 4 (10 hours of the workload, 10 % of the assessement grade)
Contents
The course content is about the meaning of brand and the different aspects of and methods for brand development and management. The tasks include both brand analysis of an existing brand and a connected brand development task. The transfer from the abstract brand vision and attributes to the concrete touchpoints and visualisations is important part of the tasks.
Assessment criteria
The assessement is from the brand analysis task 40 % of the grade and the brand development task 50 % of the grade. The justifications of the analysis and development results presented are a vital part of the assessement. The comments on other students work will be 10 % of the grade.
Assessment scale
1-5
Assessment criteria: level 1 (assessment scale 1–5)
Student
knows how to apply the different brand analysis and development tools as a means to develop the brand identity according to the business strategy
knows how to develop and renew for the brand execution relevant multiple channels and visual means according to the brand identity and customer/stakeholder demands.
Assessment criteria: level 3 (assessment scale 1–5)
Student
demonstrates capabilities in developing brand considering entrepreneurial value
Is capable of finding connections between multiple channels and visual means for branding providing for consistency in brand execution.
Assessment criteria: level 5 (assessment scale 1–5)
Student
demonstrates capabilities in leading the brand development and the connected, thoroughly justified value solutions
is capable of creating innovative solutions for the brand challenges.
Enrollment
15.05.2023 - 15.09.2023
Timing
03.10.2023 - 06.12.2023
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Institute of Design and Fine Arts (LAB)
Campus
Lahti Campus
Teaching languages
- Finnish
Seats
15 - 60
Degree programmes
- Kulttuurialan koulutus (ylempi AMK), Muotoilu ja media-alan uudistava osaaminen (2016-2020)
- Master’s Degree Programme in Culture and Arts, Digital Solutions for the Design and Media
Teachers
- Harri Heikkilä
Scheduling groups
- Luennot (Size: 0. Open UAS: 0.)
Groups
-
MLTIYMDR23S
-
MLPRYKUVA23S
-
MLTIYMUAS23SDesign Thinking and Customer Experience
Small groups
- Lecture 1
Learning outcomes
The student is able to
- explain the significance of understanding information and manage methods of implementing it in a range of different knowledge use contexts
- make use of usability psychology and user testing in visual planning
- acquire, analyse and organise complicated data for visualization purposes
- plan understandable information design solutions using visual design methods
Implementation and methods of teaching
The course includes three learning days implemented with the Zoom software, one classroom day (infographics), and one visiting day in Helsinki. The course has a preliminary assignment, which is given by e-mail in the welcome letter to those who have been accepted to the course one month before the start of the course. The course is a compact package of theory and practice – active participation is important, especially in the first two days. Lectures are not recorded, the course includes small exercises to be done in class.
Timing and attendance
03.11.2023 10.00 - 17.00 Harri Heikkilä: Intro to information design • Gestalt laws • Heuristic evaluation • User testing
04.11.2023 10.00 - 16.00 Harri Heikkilä: Cases – Typography • Form design • Signage • Interface design
10.11.2023 10.00 - 17.00 Jonatan Hilden: Cases – Data visualisation
18.11.2023 10.00 - 16.00 Antti Heinonen: Cases – Information graphics
24.11.2023 09.00 - 16.00 Harri Heikkilä: Cases – Virtual visiting day
Learning material and recommended literature
Johnson, Jeff (2010): Designing with the mind in mind
-----
According your own interest to support your end work:
Baer, Kim.; Vacarra, Jill (2008)
Information design workbook graphic approaches, solutions, and inspiration + 30 case studies
Krug, Steve (2010)
Rocket Surgery Made Easy
New Riders
Krug, Steve (2014)
Don't Make Me Think, Revisited
Enders, Jessica (2016)
Designing UX: Forms • Create Forms That Don't Drive Your Users Crazy
Calori, Chris and Vanden-Eynden, David (2015):
Signage and Wayfinding Design: A Complete Guide to Creating Environmental Graphic Design Systems
Learning environment
Zoom, Class and visiting day
Student time use and work load
5 cr (135 h)
Contents
The course introduces the tradition of information design widely. The curriculum progresses from perceptual psychological theory to practical examples, such as expert evaluation of usability and knowledge of the most critical areas of information design, such as infographics and data visualization, as well as the basics of typography and user interface design.
Assessment criteria
Basis of evaluation: own development task as an end work, tasks given in lectures, activity and preliminary task
Assessment scale
1-5
Failed (0)
Did not reach level 1, attendance was below 80 %
Assessment criteria: level 1 (assessment scale 1–5)
The student
- Understands the meaning of information comprehensibility and is able to derive the means to implement it in different contexts
- Understand usability psychology and user testing in design
- Knows how to acquire, analyze, and structure data for visualization purposes
- Able to design understandable information design solutions
Assessment criteria: level 3 (assessment scale 1–5)
The student can
- justify the importance of information comprehensibility and derive means for its implementation in various information use contexts
- utilize usability psychology and user testing in design
- acquire, analyze and structure more than just simple data for visualization purposes
- plan and implement high-quality information design solutions
Assessment criteria: level 5 (assessment scale 1–5)
The student
- can critically justify the importance of information comprehensibility and derive functional and appropriate means for its implementation in various and demanding information use contexts
- knows how to effectively and creatively utilize usability psychology and combined user testing & heuristic evaluation in design
- can acquire, analyze, structure, and creatively but clearly apply complex data for visualization purposes
- knows how to plan, implement and create information design solutions that combine good usability with good visual skills
Enrollment
06.05.2024 - 30.08.2024
Timing
01.08.2023 - 31.07.2025
Number of ECTS credits allocated
30 op
Mode of delivery
Contact teaching
Unit
Institute of Design and Fine Arts (LAB)
Campus
Lahti Campus
Teaching languages
- Finnish
Degree programmes
- Master’s Degree Programme in Culture and Arts, Digital Solutions for the Design and Media
Teachers
- Harri Heikkilä
- Mirka Airesvuo
- Jaana Loipponen
- Annukka Kivisaari
Scheduling groups
- Luennot (Size: 0. Open UAS: 0.)
Groups
-
MLTIYMDR23S
-
MLTIYMUAS23SDesign Thinking and Customer Experience
Small groups
- Lecture
Learning outcomes
The student is able to
- describe the objectives and core contents of their thesis
- plan and describe the stages of the thesis process
- take into account the possible research permit and copyright issues.
- implement the thesis on the basis of an approved thesis plan
- present the results or output of their thesis
- report on their thesis in writing in accordance with the thesis guidelines of LAB University of Applied Sciences
- as a maturity test, write a blog post, a press release or an article.
Assessment scale
1-5
Enrollment
06.05.2024 - 30.08.2024
Timing
01.08.2024 - 31.07.2025
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Institute of Design and Fine Arts (LAB)
Campus
Lahti Campus
Teaching languages
- English
Degree programmes
- Master’s Degree Programme in Culture and Arts, Digital Solutions for the Design and Media
Groups
-
MLTIYMDR24S
Learning outcomes
Students
know how to justify and apply the different ideation and analysis tools and means of brand management and development
know how to analyse, build and manage brand identity in the recommendation based markets with multiple channels and visual means
Assessment scale
1-5
Enrollment
06.05.2024 - 30.08.2024
Timing
01.08.2024 - 31.07.2026
Number of ECTS credits allocated
30 op
Mode of delivery
Contact teaching
Unit
Institute of Design and Fine Arts (LAB)
Campus
Lahti Campus
Teaching languages
- Finnish
Degree programmes
- Master’s Degree Programme in Culture and Arts, Digital Solutions for the Design and Media
Groups
-
MLTIYMDR24S
Learning outcomes
The student is able to
- describe the objectives and core contents of their thesis
- plan and describe the stages of the thesis process
- take into account the possible research permit and copyright issues.
- implement the thesis on the basis of an approved thesis plan
- present the results or output of their thesis
- report on their thesis in writing in accordance with the thesis guidelines of LAB University of Applied Sciences
- as a maturity test, write a blog post, a press release or an article.
Assessment scale
1-5
Enrollment
06.05.2024 - 30.08.2024
Timing
01.08.2024 - 31.12.2024
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Institute of Design and Fine Arts (LAB)
Campus
Lahti Campus
Teaching languages
- Finnish
Degree programmes
- Master’s Degree Programme in Culture and Arts, Digital Solutions for the Design and Media
Groups
-
MLTIYMDR24S
Learning outcomes
The student is able to
- plan a workplace-oriented research-based development project
- use different methods of workplace development and use/utilize the research data in workplace development
- evaluate and report on the research-based development project
Assessment scale
1-5