Master’s Degree Programme in Culture and Arts, Digital Solutions for the Design and Media (in Finnish)
Master of Culture and Arts
Master of Culture and Arts, Digital Solutions for the Design and Media (in Finnish) 24S, Lahti
Master of Culture and Arts, Digital Solutions for the Design and Media (in Finnish) 23S, Lahti
Master of Culture and Arts, Digital Solutions for the Design and Media 22S, Lahti
Master of Culture and Arts, Digital Solutions for the Design and Media 21S, Lahti
Enrollment
20.11.2024 - 03.01.2025
Timing
01.08.2024 - 31.07.2025
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Institute of Design and Fine Arts (LAB)
Campus
Lahti Campus
Teaching languages
- English
Degree programmes
- Master’s Degree Programme in Culture and Arts, Design Thinking and Customer Experience (in Finnish)
- Master’s Degree Programme in Culture and Arts, Digital Solutions for the Design and Media (in Finnish)
Teachers
- Heikki Nuutinen
Teacher in charge
Tero Leponiemi
Scheduling groups
- Verkkoluento (Size: 0. Open UAS: 0.)
Groups
-
MLTIYMDR24S
-
MLTIYMUAS24S
Small groups
- Online lecture 1
Learning outcomes
Students
know how to justify and apply the different ideation and analysis tools and means of brand management and development
know how to analyse, build and manage brand identity in the recommendation based markets with multiple channels and visual means
Implementation and methods of teaching
This is a virtual course where You complete assignments on analysing and developing brand solutions. Before accepting to course, you are required to do prework. Study material is in the Moodle consists of the meaning of brand and the different aspects and modern methods of brand development and management, including examples of visual communication of brands. Additional reading material is also recommended for those interested in it. The tasks demand to analyse and developing some real brand. Task one is the brand analysis according to the subtasks and methods are given in the Moodle material. Task two is brand development, according to the subtasks and methods are given in the Moodle material. At the end, you also need to comment on some other student's tasks. Joint feedback is given after the return day of the task.
Timing and attendance
You can apply for the course by writing a summary of given materials (see the Moodle-page). After accepted return of summary, You will be given task to analyze and develop a brand of your choise and the assess work of one fellow student. After this you will have joint feedback from the teachers and give your own course feedback in Moodle.
Learning material and recommended literature
Detailed study material in the Moodle.
Pre-course readings:
BOOKS
CATHARINE SLADE: Creating a Brand Identity: A Guide for Designers (2016) Link for ebook in Finna (accessible with your student credentials) https://masto.finna.fi/Record/nelli16_phkk.3710000000666545
Link for the eBook in Amazon, for reading reviews and buying if interested https://www.amazon.com/Creating-Brand-Identity-Guide-Designers-ebook/dp/B01FFNHEV4/ref=tmm_kin_swatch_0?_encoding=UTF8&qid=&sr=
REQUIREMENT:
The whole book
KOTLER, PHILIP; KARTAJAYA, HERMAWAN; SETIAWAN, IWAN Marketing 4.0 (2016)
Link for ebook in Finna (accessible with your student credentials) https://masto.finna.fi/Record/nelli16_phkk.3710000000952392 Link for the eBook in Amazon, for reading reviews and buying if interested https://www.amazon.com/Marketing-4-0-Moving-Traditional-Digital-ebook/dp/B01MXMZE4T
REQUIREMENT:
Prologue "From Marketing 3.0 to Marketing 4.0" (pages XV-XVII on start of the book)
Chapter 4 on Part II: "Marketing 4.0 in the Digital Economy" (pages 65-75 in printed book)
Chapters 8-11 + epilogue on Part III (pages 107-171 in printed book) "Tactical Marketing Applications in the Digital Economy"
Learning environment
Virtual in Moodle
Student time use and work load
1. Read and listen to the resource material (23 hours of workload). You can also get to know the brand related issues by reading or browsing some literature and lists of the books is available in the material.
2. Choose a company or an organisation for brand analysis. Analyse this brand according to the instructions given in the section 2 (40 hours of workload, 40 % of the assessement grade).
3. Make a plan for the development of the brand according to the instructions given in the section 3 (60 hours of workload, 50 % of the assessement grade)
4. Comment on and assess some other student's analysis and development plan in the comment discussion folder on the section 4 (10 hours of the workload, 10 % of the assessement grade)
Contents
The course content is about the meaning of brand and the different aspects of and methods for brand development and management. The tasks include both brand analysis of an existing brand and a connected brand development task. The transfer from the abstract brand vision and attributes to the concrete touchpoints and visualisations is important part of the tasks.
Assessment criteria
The assessement is from the brand analysis task 40 % of the grade and the brand development task 50 % of the grade. The justifications of the analysis and development results presented are a vital part of the assessement. The comments on other students work will be 10 % of the grade.
Assessment scale
1-5
Assessment criteria: level 1 (assessment scale 1–5)
Student
knows how to apply the different brand analysis and development tools as a means to develop the brand identity according to the business strategy
knows how to develop and renew for the brand execution relevant multiple channels and visual means according to the brand identity and customer/stakeholder demands.
Assessment criteria: level 3 (assessment scale 1–5)
Student
demonstrates capabilities in developing brand considering entrepreneurial value
Is capable of finding connections between multiple channels and visual means for branding providing for consistency in brand execution.
Assessment criteria: level 5 (assessment scale 1–5)
Student
demonstrates capabilities in leading the brand development and the connected, thoroughly justified value solutions
is capable of creating innovative solutions for the brand challenges.
Enrollment
20.11.2024 - 03.01.2025
Timing
01.08.2024 - 31.07.2026
Number of ECTS credits allocated
30 op
Mode of delivery
Contact teaching
Unit
Institute of Design and Fine Arts (LAB)
Campus
Lahti Campus
Teaching languages
- Finnish
Degree programmes
- Master’s Degree Programme in Culture and Arts, Digital Solutions for the Design and Media (in Finnish)
Teachers
- Harri Heikkilä
- Jaana Loipponen
Groups
-
MLTIYMDR24S
Learning outcomes
The student is able to
- describe the objectives and core contents of their thesis
- plan and describe the stages of the thesis process
- take into account the possible research permit and copyright issues.
- implement the thesis on the basis of an approved thesis plan
- present the results or output of their thesis
- report on their thesis in writing in accordance with the thesis guidelines of LAB University of Applied Sciences
- as a maturity test, write a blog post, a press release or an article.
Assessment scale
1-5
Enrollment
20.11.2024 - 03.01.2025
Timing
01.01.2025 - 31.07.2025
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Institute of Design and Fine Arts (LAB)
Campus
Lahti Campus
Teaching languages
- Finnish
Degree programmes
- Master’s Degree Programme in Culture and Arts, Digital Solutions for the Design and Media (in Finnish)
- Master’s Degree Programme in Culture and Arts, Design Thinking and Customer Experience (in Finnish)
Teachers
- Harri Heikkilä
Scheduling groups
- Verkkoluento (Size: 0. Open UAS: 0.)
Groups
-
MLTIYMDR24S
-
MLTIYMUAS24S
Small groups
- Online lecture 1
Learning outcomes
The student is able to
- design and implement simple user testing
- understand specific features of designing for touch screen devices
- use modern expert evaluation methods and reporting
- create an interactive prototype for mobile app.
Assessment scale
1-5