Study Guide

Learning outcomes

The student is able to
- explain the relevant trends and issues to be considered in enhancing competitive advantages
- develop a strategic approach to developing the future business opportunity. Concepts co-creation, collaborative networks, design thinking, competitive advantages and creating new market spaces will be explored
- recommend solutions that could be implemented in actualizing the chosen strategy to create business opportunities

Implementation and methods of teaching

Entrance exam course

Assessment scale

1-5

Learning outcomes

The student is able to
- explain the relevant trends and issues to be considered in enhancing competitive advantages
- develop a strategic approach to developing the future business opportunity. Concepts co-creation, collaborative networks, design thinking, competitive advantages and creating new market spaces will be explored
- recommend solutions that could be implemented in actualizing the chosen strategy to create business opportunities

Implementation and methods of teaching

The course is a virtual online course with three scheduled virtual contact lessons. The course requires independent work as individuals and as working in a group.

Timing and attendance

Virtual Contact lessons in Zoom:
5.9.2023, 14.00-18.00
3.10.2023, 14.00-18.00
7.11.2023, 14.00-18.00

Learning material and recommended literature

Relevant literature and required materials are informed in Moodle.

Alternative completion methods

None.

Learning environment

- Virtual Contact lessons in Zoom.
- Independent work.
- Group meetings.
- Virtual meetings with teacher (not mandatory).
- Moodle materials and assignments.

Student time use and work load

Independent work, 40% (ECTS)
Group work, 40% (2 ECTS)
Virtual Contact lessons 20% (1 ECTS)

Contents

The student learns to think like a strategist, to understand, utilize and develop the company's strategic resources, business environment, understand future change factors to improve company's competitiveness factors. The selected approach is non-traditional but effective and future-oriented.

The main themes of the course are:
- strategy analysis & strategic analysis
- strategic futures
- strategic decision-making
- strategic performance and change management

Throughout the course, diverse information sources will be utilized, artificial intelligence is tested in strategic context. The main objective is to encourage, improve and strengthen the students' ability to work in strategic tasks.

Assessment criteria

Individual learning assignments.
Group learning assignments.
Video presentations, video documentation.

Assessment scale

1-5

Failed (0)

The student does not complete the requirements for a grade of one.

Assessment criteria: level 1 (assessment scale 1–5)

The student understands the essential trends of the business context and identifies essential issues that must be taken into account when developing future business opportunities. The student can form a strategy and evaluate possible futures based on it.

Assessment criteria: level 3 (assessment scale 1–5)

The student is able to process future related information in the business context and present issues to be considered in the strategy process. The student can evaluate and explain alternative future strategies and propose the most suitable option to the decision-makers.

Assessment criteria: level 5 (assessment scale 1–5)

The student can analyze all three levels of the business environment, acquire relevant future information in the business environment and process it throughout the strategy process. The student can analyze and present alternative strategic futures for decision-making. The student is able prepare a road map for analyzing strategic performance and set milestones for strategic evaluation.