Opinto-opas

Osaamistavoitteet

The student is able to
- explain the relevant concepts of innovation and innovation process and drive the innovative processes and creatively overcome the impediments of innovation, in or between, organizations within the tourism and event management sector. Concepts like idea generation, creativity and innovation culture will be explored.
- to foster an innovation creative culture and rethink the value proposition.
- to generate and evaluate new business models as events.