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Innovation, Productization and Branding 1Laajuus (5 cr)

Code: AL00CL60

Credits

5 op

Objective

Students are able to:
-innovation process
-understands the importance of products and brands
-apply innovation methods and productization and branding tools
-pricing process and know how to apply pricing methods

Enrollment

06.05.2024 - 30.08.2024

Timing

01.08.2024 - 31.07.2025

Number of ECTS credits allocated

5 op

Mode of delivery

Contact teaching

Unit

Faculty of Business and Hospitality Management (LAB)

Campus

Lappeenranta Campus

Teaching languages
  • Finnish
Seats

20 - 50

Degree programmes
  • Bachelor's Degree Programme in Business (in Finnish)
Teachers
  • Outi Katajamäki
Groups
  • LLPRLII23SM

Learning outcomes

Students are able to:
-innovation process
-understands the importance of products and brands
-apply innovation methods and productization and branding tools
-pricing process and know how to apply pricing methods

Assessment scale

1-5

Enrollment

15.05.2023 - 01.09.2023

Timing

01.08.2023 - 31.05.2024

Number of ECTS credits allocated

5 op

Mode of delivery

Contact teaching

Unit

Faculty of Business and Hospitality Management (LAB)

Campus

Lappeenranta Campus

Teaching languages
  • Finnish
Degree programmes
  • Bachelor's Degree Programme in Business (in Finnish)
Teachers
  • Ville Lehto
Groups
  • LLPRLII22SM

Learning outcomes

Students are able to:
-innovation process
-understands the importance of products and brands
-apply innovation methods and productization and branding tools
-pricing process and know how to apply pricing methods

Assessment scale

1-5

Enrollment

01.07.2022 - 04.09.2022

Timing

01.09.2022 - 31.05.2023

Number of ECTS credits allocated

5 op

Mode of delivery

Contact teaching

Unit

Faculty of Business and Hospitality Management (LAB)

Campus

Lappeenranta Campus

Teaching languages
  • Finnish
Seats

1 - 30

Degree programmes
  • Bachelor's Degree Programme in Business (in Finnish)
Teachers
  • Jyri Hänninen
Groups
  • LLPRLII21SM

Learning outcomes

Students are able to:
-innovation process
-understands the importance of products and brands
-apply innovation methods and productization and branding tools
-pricing process and know how to apply pricing methods

Assessment scale

1-5