Knowing the Customer and Business Environment 3Laajuus (5 cr)
Code: AL00CL59
Credits
5 op
Objective
Students are able to:
-create customer understanding on a need-oriented basis
-assess the customer's needs and outline the purchase decision process
-assess the operating environment (e.g. PESTEL)
-apply marketing research methods
-do competitor analysis
Enrollment
06.05.2024 - 30.08.2024
Timing
01.09.2024 - 31.12.2024
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Faculty of Business and Hospitality Management (LAB)
Campus
Lappeenranta Campus
Teaching languages
- Finnish
Seats
20 - 60
Degree programmes
- Bachelor's Degree Programme in Business
Teachers
- Jyri Hänninen
Groups
-
LLPRLII21SM
Learning outcomes
Students are able to:
-create customer understanding on a need-oriented basis
-assess the customer's needs and outline the purchase decision process
-assess the operating environment (e.g. PESTEL)
-apply marketing research methods
-do competitor analysis
Assessment scale
1-5