Market research and customer understandingLaajuus (5 cr)
Code: AL00DA54
Credits
5 op
Objective
- Design and conduct comprehensive market research using various quantitative and qualitative methods to understand customer needs and behavior.
- Analyze market research data, identify consumer behavior patterns, and transform this information into useful insights for marketing strategies.
- Apply customer understanding to product development and marketing communication, creating customer-centric solutions that meet market needs and trends.