Market research and customer understandingLaajuus (5 cr)
Code: AL00DA54
Credits
5 op
Objective
- Design and conduct comprehensive market research using various quantitative and qualitative methods to understand customer needs and behavior.
- Analyze market research data, identify consumer behavior patterns, and transform this information into useful insights for marketing strategies.
- Apply customer understanding to product development and marketing communication, creating customer-centric solutions that meet market needs and trends.
Enrollment
07.05.2025 - 31.08.2025
Timing
01.08.2025 - 31.12.2025
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Faculty of Business and Hospitality Management (LAB)
Campus
Lappeenranta Campus
Teaching languages
- Finnish
Seats
20 - 60
Degree programmes
- Bachelor's Degree Programme in Business (in Finnish)
Teachers
- LAB_virtuaaliopettaja_LIITO_02 Virtuaaliopettaja (LAB)
Scheduling groups
- Luennot (Size: 0. Open UAS: 0.)
Groups
-
LLPRLII24SK
-
LLABTO25-26
Small groups
- Lecture
Learning outcomes
- Design and conduct comprehensive market research using various quantitative and qualitative methods to understand customer needs and behavior.
- Analyze market research data, identify consumer behavior patterns, and transform this information into useful insights for marketing strategies.
- Apply customer understanding to product development and marketing communication, creating customer-centric solutions that meet market needs and trends.
Assessment scale
1-5