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Knowing the Customer and Business Environment 3Laajuus (5 cr)

Code: AL00CL59

Credits

5 op

Objective

Students are able to:
-create customer understanding on a need-oriented basis
-assess the customer's needs and outline the purchase decision process
-assess the operating environment (e.g. PESTEL)
-apply marketing research methods
-do competitor analysis

Enrollment

06.05.2024 - 30.08.2024

Timing

01.09.2024 - 31.12.2024

Number of ECTS credits allocated

5 op

Mode of delivery

Contact teaching

Unit

Faculty of Business and Hospitality Management (LAB)

Campus

Lappeenranta Campus

Teaching languages
  • Finnish
Seats

20 - 60

Degree programmes
  • Bachelor's Degree Programme in Business (in Finnish)
Teachers
  • Jyri Hänninen
Groups
  • LLPRLII21SM

Learning outcomes

Students are able to:
-create customer understanding on a need-oriented basis
-assess the customer's needs and outline the purchase decision process
-assess the operating environment (e.g. PESTEL)
-apply marketing research methods
-do competitor analysis

Assessment scale

1-5