Creating Profitable Customer Relationships 3Laajuus (5 cr)
Code: AL00CL65
Credits
5 op
Objective
Students are able to:
-understands the key processes of value switching
-understands sales work and customer relationship management
-apply marketing communications and value chain thinking as part of marketing
Enrollment
06.05.2024 - 30.08.2024
Timing
01.09.2024 - 31.12.2024
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Faculty of Business and Hospitality Management (LAB)
Campus
Lappeenranta Campus
Teaching languages
- Finnish
Seats
20 - 60
Degree programmes
- Bachelor's Degree Programme in Business
Teachers
- Jyri Hänninen
Groups
-
LLPRLII21SM
Learning outcomes
Students are able to:
-understands the key processes of value switching
-understands sales work and customer relationship management
-apply marketing communications and value chain thinking as part of marketing
Assessment scale
1-5