Consumer PackagingLaajuus (15 cr)
Code: AM00CW01
Credits
15 op
Objective
The student is able to
- design and produce functional and appealing packaging graphics to support brand image
- understand the technical restrictions and possibilities of packaging graphics
- understand the key operating models affecting the brand and own business
- recognize the role of packaging design as a tool for communication and marketing
- present the concept and visual thinking