Study Guide

Learning outcomes

The student is able to
- assess the link between the content, the focus group and the graphic design
- design commercial brand material for different publishing environments
- understand the key operating models affecting the brand and own business
- articulate and present their own work, schedule the working process, and produce a portfolio

Implementation and methods of teaching

face-to-face and distance learning, independent work and teamwork. Lectures, presentations, guided and independent learning tasks.

The VV23 group is divided into two groups with this course. Groups also have common days.
The course has both group work and individual assignments.

Timing and attendance

The main principle is 80% attendance, but each teacher defines the requirements of their own part in more detail. Teachers monitor attendance.
Building competence requires active presence throughout the course. During the first session, the course timetable and assignments are reviewed.

Learning material and recommended literature

Literature recommendations, websites and other relevant sources will be reviewed during the course

Working life cooperation

The course may include company visits and guest lecturers.

Exam retakes

The course must be completed as a whole.

Learning environment

Campus, excursions, company visits, moodle and zoom.

Student time use and work load

On average, 15 x 27h = 405h of work is required to achieve the desired level of competence. The total number of hours is divided into face-to-face teaching, teamwork and independent work.

Contents

The course consists of the following:
Foresight (3 ECTS) – whole group
Branding (7 ECTS) – whole group
Packaging as part of brand (5 ECTS) – group 1
Motion Graphics as part of brand (5 ECTS) group 2

Assessment criteria

The grade will be based on attendance, activity during the contact days and group work, and the level of completion of the learning tasks.
The learning tasks must be returned according to the timetable

Peer assessment in teamwork alongside the teacher's assessment.

Assessment scale

1-5

Failed (0)

A failed grade is given when the student has not achieved the learning objectives of the course or has not been able to demonstrate his/her competence. Or the student has not completed the tasks for which he/she is responsible and participated as an active member of the group work and completing the assignments.

Assessment criteria: level 1 (assessment scale 1–5)

Student
- Can work according to instructions.
- Can search for professional information related to the course in a guided way.
- Has participated in common teaching situations 80%.
- Has carried out the tasks for which he/she was responsible in a guided way.
- Has not shown activity, initiative and self-direction in carrying out group work.

Assessment criteria: level 3 (assessment scale 1–5)

Student
- can apply and develop a variety of options in their working process.
- can use what he/she has learned in a planned and creative way.
- has done a good job of completing the tasks for which he/she was responsible within the time limits.
- has demonstrated activity, initiative and self-direction as a member of a team.
- can apply the methods used, suggest and brainstorm ways of working and communicate constructively in a team.

Assessment criteria: level 5 (assessment scale 1–5)

Student:
- can apply and develop a variety of options in his/her working process.
- Can use what he/she has learned in a planned and creative way and apply the feedback he/she receives.
- Has done an excellent job of completing the tasks for which he/she was responsible within the time limits.
- has systematically demonstrated exceptional activity, initiative, ability to ideate and self-direction as a member of a team.
- can apply the methods used, propose and innovate approaches and ideas, and communicate constructively within the team.