Study Guide

Learning outcomes

The student is able to
- use the design tools and methods
- describe and compare publishing platforms
- use visual storytelling and visual elements (typography, picture, illustration, space, format, colours)
- design and produce a publication which supports the content and intended message.

Implementation and methods of teaching

The course provides students with a broad introduction to different publications and publishing platforms. They will learn to identify the main differences between publications and to design appropriate visual communication solutions. The course is structured around four themes: teaching packaging design modelling software (ArtiosCAD) during the intensive week, sustainable packaging, printed publications and digital publications. Each theme includes supporting exercises to be carried out both in groups and individually.
This course should be taken as a whole.
The course is part of the second year advanced professional studies in Visual Communication Design.

Timing and attendance

During the course, students will be divided into two groups: group 1 and group 2. Groups follow their own schedules.

The course starts right at the beginning of the academic year with a one-week intensive course on packaging design software. The attendance rate for the intensive week is 100%. The intensive week will include exercises which the student will continue independently after the intensive week.

The course is taught in class throughout the autumn. In the early autumn.
80% compulsory attendance.
During the face-to-face days, teaching takes place on campus and learning also takes place through interaction with fellow students. It is therefore important to be present in the classroom the whole day.

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Learning material and recommended literature

The course literature will be distributed in Moodle.

Alternative completion methods

eAhot.

Working life cooperation

Guest lectures and site visits.

Exam retakes

The course must be taken as a whole. The possibility of renewal is in autumn 2025.

Learning environment

Contact teaching, company visits and excursions, online.

Student time use and work load

An intensive week at the beginning of autumn, involving independent tasks with a few weeks of return time.
Otherwise, the period of contact teaching will take place throughout the autumn, when the group will have other studies in progress. Students should ensure that they follow their own group timetable and the timetable for the return of assignments. Groups may have different timetables and different rhythms of teaching and assignments.
The course has many smaller assignments to be handed in. Students should ensure that they return assignments on time.

Contents

During the course, students will learn about the different media of publishing and familiarise themselves with them through exercises and lectures. Topics include print publications, electronic publications and packaging design. Students will be introduced to the physical materials of both print publications and packaging design on Materials Day. The printed publication section will include a folding exercise and the electronic publication section will include an exercise to deepen the knowledge.

Additional information for students: previous knowledge etc.

First year Basic studies in graphic design must be completed.
The course must be taken as a whole (15 credits). It must be completed in order to proceed to the spring semester.

Students will need their own laptop.

Assessment criteria

The course is assessed with a grade of 1-5.
The grade will be based on attendance, assignments and demonstrated expertise.

Assignments each have their own assessment criteria, which will affect the overall grading.

Assessment scale

1-5

Failed (0)

Has not been sufficiently present
Assignments not returned or incomplete
Does not demonstrate knowledge of the methods and processes studied

Assessment criteria: level 1 (assessment scale 1–5)

Can use professional concepts of publication design in a coherent manner and justify his/her activities using the methods of the field
Can apply a wide range of methods and processes learned
Can work in a customer-oriented way
Can work as a member of a group

Assessment criteria: level 3 (assessment scale 1–5)

Can use professional concepts of publication design in a comprehensive manner and communicate about the field, taking into account different target groups
Can select and justify appropriate methods and processes
Can take appropriate account of the needs of the target group
Can work purposefully in a group

Assessment criteria: level 5 (assessment scale 1–5)

Can use publication design methods competently and build effective concepts on them
Communicates competently
Can select, combine and develop appropriate methods and processes
Can take responsibility for the overall conceptualisation process
Can work purposefully in a group and organise its activities