Brand and identity designLaajuus (5 cr)
Code: AM00DB05
Credits
5 op
Objective
The student will be able to
- describe key brand theories and understand the meaning of a brand
- use branding methods
- the basics of indentity and the mechanisms of its formation
Enrollment
07.05.2025 - 31.08.2025
Timing
13.10.2025 - 15.12.2025
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Institute of Design and Fine Arts (LAB)
Campus
Lahti Campus
Teaching languages
- Finnish
Degree programmes
- Bachelor’s Degree Programme in Product Design (in Finnish)
- Bachelor’s Degree Programme in Wearable Design (in Finnish)
Teachers
- Heikki Nuutinen
Scheduling groups
- Luennot (Size: 0. Open UAS: 0.)
Groups
-
MLTITM24S
-
MLTIPUMU24S
Small groups
- Lecture 1
Learning outcomes
The student will be able to
- describe key brand theories and understand the meaning of a brand
- use branding methods
- the basics of indentity and the mechanisms of its formation
Implementation and methods of teaching
- Lectures as face-to-face teaching
- Class assignments, 5-10 pcs
- Project assignments, 3-4 units
- On-site presence and participation in discussion
- Literature
- Mooc section
Possible:
- Visits
- Visiting lecturers
Learning material and recommended literature
- Computer program for visual presentations
- Pen and paper
- Camera (mobile phone)
- Senses and brain
- Literature to be announced at the beginning of the course
Learning environment
The course is taught face-to-face.
The Mooc section is carried out independently according to a given timetable.
Contents
The course is taught face-to-face.
The Mooc section is carried out independently according to a given timetable.
The lectures include theoretical parts, audiovisual material and group and individual classroom exercises.
The course involves designing a brand concept for an existing or fictional company, product or innovation.
Where possible, the course aims to organise visits or guest lecturers.
Attendance and participation in discussion are essential to the nature of the course.
Assessment criteria
5
Attended at least 90% of the time.
All tasks done with thought and ambition.
Contributed constructively to the debate.
Demonstrated visual thinking and design skills.
4
Attended at least 90%.
All tasks done with thought and ambition.
Participated constructively in the discussion.
3
Attended at least 80%.
All tasks done with thought.
Participated in the debate.
2
Present at least 80% of the time.
All tasks completed.
1
Attended at least 80%.
Most tasks completed (may require additional tasks).
0 Failed.
Did not attend or complete tasks.
Assessment scale
1-5
Enrollment
07.05.2025 - 31.08.2025
Timing
01.09.2025 - 17.10.2025
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Institute of Design and Fine Arts (LAB)
Campus
Lahti Campus
Teaching languages
- Finnish
Degree programmes
- Bachelor’s Degree Programme in Visual Communication Design (in Finnish)
Teachers
- Heikki Nuutinen
Scheduling groups
- Luennot (Size: 0. Open UAS: 0.)
Groups
-
MLTIVVM24S
Small groups
- Lecture 1
Learning outcomes
The student will be able to
- describe key brand theories and understand the meaning of a brand
- use branding methods
- the basics of indentity and the mechanisms of its formation
Implementation and methods of teaching
- Lectures as face-to-face teaching
- Class assignments, 5-10 pcs
- Project assignments, 3-4 units
- On-site presence and participation in discussion
- Literature
- Mooc section
Possible:
- Visits
- Visiting lecturers
Learning material and recommended literature
- Computer program for visual presentations
- Pen and paper
- Camera (mobile phone)
- Senses and brain
- Literature to be announced at the beginning of the course
Learning environment
The course is taught face-to-face.
The Mooc section is carried out independently according to a given timetable.
Contents
The course is taught face-to-face.
The Mooc section is carried out independently according to a given timetable.
The lectures include theoretical parts, audiovisual material and group and individual classroom exercises.
The course involves designing a brand concept for an existing or fictional company, product or innovation.
Where possible, the course aims to organise visits or guest lecturers.
Attendance and participation in discussion are essential to the nature of the course.
Assessment criteria
5
Attended at least 90% of the time.
All tasks done with thought and ambition.
Contributed constructively to the debate.
Demonstrated visual thinking and design skills.
4
Attended at least 90%.
All tasks done with thought and ambition.
Participated constructively in the discussion.
3
Attended at least 80%.
All tasks done with thought.
Participated in the debate.
2
Present at least 80% of the time.
All tasks completed.
1
Attended at least 80%.
Most tasks completed (may require additional tasks).
0 Failed.
Did not attend or complete tasks.
Assessment scale
1-5
Enrollment
07.05.2025 - 31.08.2025
Timing
01.08.2025 - 31.12.2025
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Institute of Design and Fine Arts (LAB)
Campus
Lahti Campus
Teaching languages
- Finnish
Degree programmes
- Bachelor’s Degree Programme in Digital Experience Design (in Finnish)
Teachers
- Heikki Nuutinen
Scheduling groups
- Luennot (Size: 0. Open UAS: 0.)
Groups
-
MLTIDKS24S
Small groups
- Lecture 1
Learning outcomes
The student will be able to
- describe key brand theories and understand the meaning of a brand
- use branding methods
- the basics of indentity and the mechanisms of its formation
Implementation and methods of teaching
- Lectures as face-to-face teaching
- Class assignments, 5-10 pcs
- Project assignments, 3-4 units
- On-site presence and participation in discussion
- Literature
- Mooc section
Possible:
- Visits
- Visiting lecturers
Learning material and recommended literature
- Computer program for visual presentations
- Pen and paper
- Camera (mobile phone)
- Senses and brain
- Literature to be announced at the beginning of the course
Learning environment
The course is taught face-to-face.
The Mooc section is carried out independently according to a given timetable.
Contents
The course is taught face-to-face.
The Mooc section is carried out independently according to a given timetable.
The lectures include theoretical parts, audiovisual material and group and individual classroom exercises.
The course involves designing a brand concept for an existing or fictional company, product or innovation.
Where possible, the course aims to organise visits or guest lecturers.
Attendance and participation in discussion are essential to the nature of the course.
Assessment criteria
5
Attended at least 90% of the time.
All tasks done with thought and ambition.
Contributed constructively to the debate.
Demonstrated visual thinking and design skills.
4
Attended at least 90%.
All tasks done with thought and ambition.
Participated constructively in the discussion.
3
Attended at least 80%.
All tasks done with thought.
Participated in the debate.
2
Present at least 80% of the time.
All tasks completed.
1
Attended at least 80%.
Most tasks completed (may require additional tasks).
0 Failed.
Did not attend or complete tasks.
Assessment scale
1-5
Enrollment
07.05.2025 - 31.08.2025
Timing
01.08.2025 - 31.12.2025
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Institute of Design and Fine Arts (LAB)
Campus
Lahti Campus
Teaching languages
- Finnish
Degree programmes
- Bachelor’s Degree Programme in Interior Architecture and Furniture Design (in Finnish)
Teachers
- Heikki Nuutinen
Scheduling groups
- Luennot (Size: 0. Open UAS: 0.)
Groups
-
MLTISIK24S
Small groups
- Lecture 1
Learning outcomes
The student will be able to
- describe key brand theories and understand the meaning of a brand
- use branding methods
- the basics of indentity and the mechanisms of its formation
Implementation and methods of teaching
- Lectures as face-to-face teaching
- Class assignments, 5-10 pcs
- Project assignments, 3-4 units
- On-site presence and participation in discussion
- Literature
- Mooc section
Possible:
- Visits
- Visiting lecturers
Learning material and recommended literature
- Computer program for visual presentations
- Pen and paper
- Camera (mobile phone)
- Senses and brain
- Literature to be announced at the beginning of the course
Learning environment
The course is taught face-to-face.
The Mooc section is carried out independently according to a given timetable.
Contents
The course is taught face-to-face.
The Mooc section is carried out independently according to a given timetable.
The lectures include theoretical parts, audiovisual material and group and individual classroom exercises.
The course involves designing a brand concept for an existing or fictional company, product or innovation.
Where possible, the course aims to organise visits or guest lecturers.
Attendance and participation in discussion are essential to the nature of the course.
Assessment criteria
5
Attended at least 90% of the time.
All tasks done with thought and ambition.
Contributed constructively to the debate.
Demonstrated visual thinking and design skills.
4
Attended at least 90%.
All tasks done with thought and ambition.
Participated constructively in the discussion.
3
Attended at least 80%.
All tasks done with thought.
Participated in the debate.
2
Present at least 80% of the time.
All tasks completed.
1
Attended at least 80%.
Most tasks completed (may require additional tasks).
0 Failed.
Did not attend or complete tasks.
Assessment scale
1-5