Effective photographyLaajuus (15 cr)
Code: AM00CW32
Credits
15 op
Objective
The student can
- describe the rhetorical properties of a photograph and their utilization for various purposes
- the conceptual background, content and characteristics of marketing thinking
- use marketing communication and branding methods in your own professional activities
- make a marketing plan, choose appropriate means and channels for marketing communication and branding
- make an effective campaign, photo series or work using your own medium as planned
- work multidisciplinary, taking into account the needs of the partners