Study Guide

Learning outcomes

The student is able to
- recognize operational business environments on TGR, routes and TDR on a global scale
- identify earning logics of different operational business environments and explain fundamentals of a successful business
- define travellers’ motives and profiles and special features of different tourism segments
- describe effects of tourism trends on supply, demand, and customer’s preferences
- interpret the importance of locality and specialities of a destination in the global tourism markets
- summarize different forms of digitalization and describe their impact on tourism industry globally and locally

Implementation and methods of teaching

Combination of classroom teaching, on-line studies and independent distant learning. Lectures, case studies, exercises, course assignment/exam

Timing and attendance

Course kick-off week 6 - course completed during weeks 6 - 12
Registration and acceptance to courses: Students secure their place by attending the initial lesson or by submitting the first learning assignment (=exercise 1) within given deadline

Learning material and recommended literature

To be published in the beginning of the course, available on moodle platform

Learning environment

Combination of classroom teaching and independent studies

Student time use and work load

Lectures, case-studies, assignment, individual distant learning

Contents

Operational tourism business environments on TGR, routes and TDR on a global scale. Earning logics of different operational business environments and fundamentals of a successful tourism business. Travellers’ motives and profiles and special features of different tourism segments. Effects of tourism trends on supply, demand, and customer’s preferences. The importance of locality and specialities of a destination in the global tourism markets. Different forms of digitalization and their impact on tourism industry globally and locally.

Assessment criteria

Evaluation is based on passed exercises and course assignment

Assessment scale

1-5

Failed (0)

Failed exercises and exam/ course assignment

Assessment criteria: level 1 (assessment scale 1–5)

Has completed course with satisfactory level on exercises and course assignment. Has shown low level of participation and activity during the course with delays of return on given exercises or/and assignment

Assessment criteria: level 3 (assessment scale 1–5)

Has completed course with good level on exercises and course assignment. Has shown good level of participation and activity during the course with no or minor delays of return on given exercises or/and assignment

Assessment criteria: level 5 (assessment scale 1–5)

Has completed course with excellent level on exercises and course assignment. Has shown excellent level of participation and activity during the course with no delays of return on given exercises or/and assignment