Study Guide

Learning outcomes

Students knows:
- key functions and models of yield management methods.
- the characteristics of modern revenue management and the importance of the organization of the work community.
- the most common revenue management tools.

Implementation and methods of teaching

Join this course to learn modern revenue management with interactive lectures and practical assignments. Individual / Group assignments are versatile and closely related to the field of study. There are wide range of different kinds of course materials, including for example videos and podcasts. We use Howspace and Mentimeter to make the lectures and assignments interactive, and to share knowledge and experiences.

Timing and attendance

Kickoff at Lappeenranta Campus in the calendar week 38, along with the published schedule. Attendance to the Kickoff-lecture is compulsory. Active attendance during the lectures is part of the evaluation criteria. The course will end in the calendar week 50.

Learning material and recommended literature

Materials presented in Howspace -learning platform and materials presented during lectures. In addition, students are searching for sources individually using different channels and databases.

Alternative completion methods

There are no optional ways to complete the course

Working life cooperation

During the course student will get to know companies from the hotel industry and the learning assignments are closely related to the industry. There are also a possible guest lecturers from the field of study.

Learning environment

Kick Off -lecture at Lappeenranta Campus.

On Campus / Online learning sessions are organized according to detailed schedule presented in TimeEdit and Howspace.

Moodle and Howspace -learning platforms are used for this course.

Student time use and work load

The 5 credits of the course is approximately 135 hours of student work.
The course includes contact teaching approx. 35 hours. The student's independent and group work is in total 100h. Independent studying includes also familiarization with the course materials and other information search.

Contents

This course introduces revenue and knowledge management strategies, and how to apply them to manage profitable hospitality business. Student learns, how to calculate, report and analyze the most common revenue management tools and performance metrics, and how to make strategic decisions based on them. Student familiarizes with total revenue management, fairness in revenue management and the organizational culture of revenue management, and understands their importance in the modern revenue management.

Additional information for students: previous knowledge etc.

No prior experience is required for this course.

Assessment criteria

Assignments are evaluated on a scale 1-5. Lecture assignments are evaluated accepted/failed. Active attendance during lectures is one part of the evaluation criteria.

Assessment scale

1-5

Failed (0)

Student hasn’t attended the lectures and hasn't delivered the required assignments.

Assessment criteria: level 1 (assessment scale 1–5)

Student has delivered the minimum 50% of the assignments. The delivered assignments were partially and only slightly in line with the instructions given. The delivered assignments are only partially in line with the instructions given. The content of the delivered assignments are partly inadequate.

Student has attended 50% of the online lectures.

Assessment criteria: level 3 (assessment scale 1–5)

Good (4,3): The student has delivered the assignments. The delivered assignments have partly followed the instructions given and the content of the delivered assignments partly complies with the instructions given.

The student has attended at least 70% of the contact lectures.

Assessment criteria: level 5 (assessment scale 1–5)

Excellent (5): Student has delivered the assignments. The delivered assignments have followed the instructions given and the content of the delivered assignments are in line with the instructions given.

The student has actively attended all of the contact lectures.